Dealer Network Director – Middle East

Role Purpose Build, expand, and elevate a high-performing dealer network across the Middle East that delivers strong customer experience, consistent quality standards, and scalable growth. This role is responsible for selecting the right partners, ensuring network readiness, and driving NPS and operational excellence across all markets. Key Responsibilities 1. Network Expansion Strategy & Execution • Define and execute network expansion roadmap aligned with market potential and coverage gaps • Identify, evaluate, and appoint new dealer partners across priority markets • Ensure right partner selection based on capability, investment strength, and long-term alignment • Lead contract discussions and onboarding of new dealers 2. Dealer Network Planning & Coverage • Develop market-wise network strategy (cities, formats, throughput targets) • Ensure optimal geographic coverage and accessibility for customers • Monitor network performance and recommend consolidation or expansion as required 3. Customer Experience (NPS) Ownership • Drive NPS improvement across sales and ownership journey (in coordination with internal teams) • Establish clear customer journey standards across all dealerships • Identify key pain points and lead corrective actions with dealers • Ensure consistent experience across markets and brands 4. Dealer Standards & Quality Governance • Define and enforce dealership standards (facility, process, customer handling) • Ensure compliance with corporate identity (CI) and operational guidelines • Conduct regular audits and implement corrective action plans • Maintain consistency in quality of sales and delivery experience 5. Dealer Capability Development • Ensure dealers are equipped with: • Trained sales teams • Product knowledge (EV/PHEV focus) • Customer handling capability • Work closely with training teams to build capability programs 6. Dealer Performance Management (Non-Sales Metrics) • Monitor dealer performance across: • Customer experience • Standards compliance • Operational readiness • Identify underperforming dealers and drive improvement plans 7. Cross-Functional Coordination • Work closely with: • Sales team (volume planning and execution readiness) • Commercial Operations (standards alignment, rollout discipline) • Marketing (retail experience and brand consistency) • Ensure network is ready to support product launches and campaigns 8. EV/PHEV Network Readiness • Ensure dealerships are prepared for EV/PHEV sales: • Infrastructure readiness • Product demonstration capability • Customer education • Coordinate with partners for charging and ecosystem support where required KPIs (Linked to Network Scale, NPS, and Quality) • Network Expansion vs Plan (new outlets / markets covered) • Market Coverage % (key cities / regions) • NPS (Sales Experience / Dealer Level) • Dealer Standards Compliance Score (%) • Audit Closure Rate (timely resolution of gaps) • Time to Operationalize New Dealers • EV/PHEV Readiness Score Requirements • 12–15+ years in automotive network development or retail operations • Strong experience in dealer appointment, management, and standards enforcement • Proven track record of expanding and managing multi-market dealer networks • Strong understanding of Middle East dealer landscape and partner dynamics • Experience in driving customer experience (NPS) improvement initiatives • Strong stakeholder management and negotiation capability • Fluent in both English and Arabic What Success Looks Like • Strong, well-distributed dealer network across key markets • Consistent and improving customer experience across dealerships • High compliance to standards and quality benchmarks • Network fully ready to support growth in EV/PHEV and multi-brand strategy • Dealers aligned, capable, and executing consistently About BYD Group Established in November 1994, BYD Group is a leading multi-sector high-tech company focused on innovation and development in automobiles, rail transit, renewable energy, and electronics. Committed to fulfilling a better life through technological innovations, BYD Group leverages a robust network of over 40 subsidiaries, with over 900,000 employees of nearly 110,000 engineers worldwide in over 400 cities of 79 countries, actively driving the implementation of comprehensive zero-emission and emission reduction solutions. BYD Group upholds the values of innovation, pragmatism, passion, and competition, dedicating itself to technological empowerment throughout the entire process of renewable energy acquisition, storage, and application, contributing to the goal of sustainable future development for all humanity. Our Purpose is to build a zero-emission future that reconnects humanity with nature and a World of clean air. We are looking for talent that connects with this mission and want to create positive impact by joining a diverse and dynamic team 🌏 Show more Show less

Network Expansion Strategy & Execution: Define and execute network expansion roadmap; identify, evaluate, and appoint new dealer partners; lead contract discussions and onboarding of new dealers. Dealer Network Planning & Coverage: Develop market-wise network strategy, ensure optimal geographic coverage, monitor performance and adjust as needed. Customer Experience (NPS) Ownership: Drive NPS improvement across sales and ownership journey; establish customer journey standards; identify pain points and lead corrective actions. Dealer Standards & Quality Governance: Define and enforce standards; ensure CI and operational guidelines compliance; conduct audits and implement corrective actions. Dealer Capability Development: Ensure dealers have trained sales teams, product knowledge (EV/PHEV focus), and customer handling capability. Dealer Performance Management: Monitor non-sales metrics like CX, standards compliance, and operational readiness; drive improvement plans. Cross-Functional Coordination: Work with Sales, Commercial Operations, Marketing; ensure network readiness for launches and campaigns. EV/PHEV Network Readiness: Ensure dealerships are prepared for EV/PHEV sales including infrastructure and product demos; coordinate with charging ecosystem partners.