Marketing Manager

Company Description LAPP Middle East is part of the global Lapp Group, a leader in integrated cable and connectivity solutions founded in 1957 with ÖLFLEX®, the first industrially produced signal cable. The group serves diverse industries, including mechanical and systems engineering, automotive, electrical installation, automation, and data communication, through a broad portfolio of standardized and customized products. With 49 sales companies, 35 production sites, about 100 national partners, and 5,700 employees worldwide, Lapp combines strong local presence with global reach. Lapp’s eight brands, such as ÖLFLEX®, UNITRONIC®, ETHERLINE®, HITRONIC®, EPIC®, SKINTOP®, SILVYN®, and FLEXIMARK®, are known for uncompromising quality and reliable performance. In the Middle East, LAPP focuses on serving regional customers with tailored solutions, technical expertise, and efficient logistics. Role Description The Marketing Manager at LAPP Middle East is a full-time, on-site role based in Dubai. This role is responsible for the regional planning and executing marketing strategies that support brand awareness, lead generation, and sales growth for LAPP’s portfolio of cable and connectivity solutions in MEA+ region. Day-to-day activities include developing and managing marketing campaigns, coordinating digital and offline activities, overseeing content creation, and ensuring consistent brand messaging across all channels. The Marketing Manager collaborates closely with sales, product management, and global marketing teams to align local initiatives with global objectives, analyze market trends, and identify growth opportunities. The role also involves managing external agencies and partners, tracking campaign performance, preparing reports, and optimizing marketing spend. Qualifications • Candidates should possess skills in marketing strategy, campaign planning, and brand management. • Candidates should possess skills in digital marketing, social media management, and marketing analytics. • Candidates should possess skills in content creation, copywriting, and strong graphic or visual communication. • Candidates should possess skills in market research, competitor analysis, and customer insights. • Candidates should possess skills in project management, budget management, and cross-functional collaboration. • Relevant bachelor’s degree in Marketing, Business, Communications, or a related field is preferred. • Experience in B2B or industrial/technical sectors, ideally in cables, electrical, or automation industries, is an advantage. • Strong written and verbal communication skills in English; additional regional languages are beneficial. • Ability to work independently, prioritize multiple initiatives, and meet deadlines in a fast-paced environment. • Proficiency in common marketing tools and platforms (e.g., CRM systems, email marketing, social media, and MS Office). Show more Show less