Marketing Manager

Role Description This full-time Marketing Manager role at Legaline Platform is based in the United Arab Emirates and follows a hybrid working model, combining on-site presence with some work-from-home flexibility. The Marketing Manager will lead the planning and execution of integrated marketing campaigns to promote Legaline’s services, drive user acquisition, and support brand growth. Day-to-day responsibilities include developing marketing strategies, managing digital and offline channels, coordinating content and creative assets, and overseeing campaign timelines and budgets. The role involves analyzing performance data, preparing reports, and optimizing campaigns based on measurable outcomes. The Marketing Manager will collaborate closely with product, sales, and operations teams, manage relationships with external agencies or vendors, and ensure all marketing activities align with legal industry standards and brand guidelines. Qualifications • Demonstrated experience in marketing management, including planning, executing, and optimizing multi-channel campaigns. • Strong skills in digital marketing (e.g., social media, search, email, performance marketing) and familiarity with marketing automation tools. • Ability to develop effective marketing strategies, positioning, and messaging tailored to a professional services or technology platform. • Competence in analyzing marketing metrics, preparing reports, and using data to inform decisions and improve campaign effectiveness. • Excellent written and verbal communication skills, with the ability to create clear, concise, and audience-focused marketing materials. • Experience collaborating with cross-functional teams and managing external agencies or vendors to deliver high-quality marketing output. • Strong organizational and project management skills, with the ability to prioritize tasks and meet deadlines in a fast-paced environment. • Bachelor’s degree in Marketing, Business, Communications, or a related field; advanced certifications in digital marketing or analytics are an advantage. • Familiarity with the legal or professional services sector in the UAE is beneficial, along with an understanding of local market dynamics. • Comfort working in a hybrid model, with the ability to be present on-site in the UAE and collaborate effectively in remote settings. Show more Show less

Bachelor’s degree in Marketing, Business, Communications, or a related field; demonstrated experience in marketing management, including planning, executing, and optimizing multi-channel campaigns; strong skills in digital marketing (social media, search, email, performance marketing) and familiarity with marketing automation tools; ability to develop effective marketing strategies, positioning, and messaging for a professional services or technology platform; competence in analyzing marketing metrics, preparing reports, and using data to inform decisions and improve campaign effectiveness; excellent written and verbal communication skills; experience collaborating with cross-functional teams and managing external agencies or vendors; strong organizational and project management skills; familiarity with the UAE legal or professional services sector is beneficial; comfortable working in a hybrid model on-site in the UAE and remotely.

Lead the planning and execution of integrated marketing campaigns to promote Legaline’s services, drive user acquisition, and support brand growth. Develop marketing strategies, manage digital and offline channels, coordinate content and creative assets, and oversee campaign timelines and budgets. Analyze performance data, prepare reports, and optimize campaigns based on measurable outcomes. Collaborate with product, sales, and operations teams; manage relationships with external agencies or vendors; ensure marketing activities align with industry standards and brand guidelines.