Business Development Lead

Job Responsibilities: • Responsible for the overall performance in the region. • Develop marketing plans and strategies to achieve OKR of the target regions. • Monitor the market trend, create, manage, implement, and refine all marketing, community, and social media campaigns in an ongoing basis. • Identify acquisition, retention, and business opportunities based on data, industry trends, and competitive environment. • Analyse the effectiveness of various campaigns, and manage spend accountability. • Ideate, test, iterate, and optimize growth via paid acquisition, retargeting, and product optimizations across web / app growth channels. • Own the hands-on execution of all user acquisition and activation steps and in-app / webpage marketing campaigns (building & sending emails, pulling audience segments, A/B testing & reporting etc.). • Continuously perform A/B tests and analyse results to develop insights to improve conversion rate, retention and user loyalty. • Provide on-going reporting on campaigns and revenue impact. • Ensure high quality and error-free implementation. Requirements: - Diploma or above, crypto exchange BD experience and futures trading BD is mostly preferred. - Leadership experience - Fluent in English & local language to communicate with local counterparts. - Having the crypto derivatives channel / KOL resources in crypto industry are preferred. - Understand business etiquette, have a cheerful personality, good communication and negotiation skills, strong logical thinking, active work, initiative, enthusiasm, sense of responsibility, and can work under pressure. Show more Show less

Diploma or above; crypto exchange BD experience (futures trading BD preferred); leadership experience; fluent in English and local language; crypto derivatives channel / KOL resources in crypto industry preferred.

Responsible for the overall performance in the region. Develop marketing plans and strategies to achieve OKR of the target regions. Monitor market trends, create, manage, implement, and refine all marketing, community, and social media campaigns. Identify acquisition, retention, and business opportunities based on data, industry trends, and competitive environment. Analyse the effectiveness of campaigns and manage spend accountability. Ideate, test, iterate, and optimize growth via paid acquisition, retargeting, and product optimizations across web/app growth channels. Execute user acquisition and activation campaigns (emails, audience segments, A/B testing, reporting). Conduct ongoing A/B tests and derive insights to improve conversion, retention, and loyalty. Provide ongoing reporting on campaigns and revenue impact. Ensure high quality and error-free implementation.