Performance Marketing Manager – Off-Plan Real Estate

Client Introduction In this role, you will collaborate closely with one of our esteemed clients—a global leader in their industry, recognized for their commitment to quality, innovation, and excellence. They have partnered with Dautom as their trusted IT consulting provider for upcoming strategic initiatives. About the Role We're hiring a Performance Marketing Manager to own paid customer acquisition for our off-plan portfolio across multiple international markets. This is a dual-mandate role: you'll drive B2C buyer acquisition for end investors and end-users, and B2B broker/partner acquisition and onboarding to expand our distribution network globally. This role is purely about building a direct, owned acquisition engine; paid media, landing pages, CRM-integrated funnels, and partner pipelines; that delivers qualified buyers and signed brokers at predictable cost. Key Responsibilities B2C ; Off-Plan Buyer Acquisition • Plan and run always-on lead-gen campaigns and dedicated launch campaigns for individual off-plan projects, towers, and master communities. • Build geo-specific acquisition strategies for buyer segments across multiple markets; adapting creative, language, offers, and channels to each (e.g., GCC residents, NRIs, Russian/CIS buyers, European HNWIs, SE Asian investors). • Manage paid media across Google (Search, Display, YouTube, PMax), Meta, TikTok, Snapchat, and programmatic; plus emerging channels relevant to each geography (e.g., VK/Yandex, WeChat, Naver). • Optimize the full funnel from impression → form fill → qualified lead → booked viewing/call → reservation/booking, with a clear view on cost-per-stage. • Partner with CRM and sales to define lead-quality SLAs by source and feed offline conversions back into ad platforms for smarter bidding. B2B; Broker & Partner Acquisition / Onboarding • Build and run a dedicated paid acquisition engine to recruit international brokers, sub-brokers, and channel partners across target markets. • Design B2B funnels: LinkedIn campaigns, search intent capture, lookalike targeting, partner landing pages, webinar/event-driven flows, and outbound-supported retargeting. • Work with the partnerships team to optimize the broker onboarding journey; from first touch to signed agreement to first transaction; with clear conversion benchmarks at each stage. • Build always-on activation and re-engagement campaigns to keep the existing broker network producing (newsletters, project launch alerts, commission campaigns, incentive pushes). • Track partner-sourced revenue back to acquisition cost and channel; own the partner CAC and LTV view. Budget, Forecasting & Analytics • Own a multi-market paid budget across B2C and B2B, with full P&L-style accountability for CPL, CAC, broker activation rate, and contribution to booked sales. • Forecast spend, model ROAS scenarios by market and segment, and present performance to leadership weekly. • Continuously reallocate budget across geographies, segments (B2C vs. B2B), channels, and projects based on real-time performance. • Build dashboards (Looker Studio, Power BI, or Tableau) that connect spend → leads → bookings → revenue, segmented by market and audience type. Tracking, Attribution & Tech Stack • Implement and maintain robust tracking across multiple geos: GA4, Meta CAPI, server-side tagging, TikTok Events API, LinkedIn Insight Tag, and CRM-based attribution (Salesforce, HubSpot, Bitrix24, or similar). • Manage multi-touch attribution across long, considered cycles; accounting for the lag between first touch and reservation. • Maintain audience architectures (lookalikes, retargeting pools, suppression lists) that respect each market's data and privacy regulations (GDPR, regional equivalents). Cross-Functional Collaboration • Brief creative and content teams on geo- and segment-specific ad concepts; feed performance insights back to sharpen output. • Partner with sales, channel, and CRM teams to align on lead quality, follow-up SLAs, and broker activation bottlenecks. • Work with web, SEO, and lifecycle marketing to build an integrated demand engine for both audiences. What You Bring Required: • 8+ years in performance marketing, with at least 3 years driving acquisition for off-plan real estate or comparable high-ticket, long-cycle, multi-market products (luxury, financial services, immigration, premium education). • Proven experience running paid campaigns across multiple geographies; not just localizing a single playbook but adapting strategy by market. • Hands-on expertise scaling Google and Meta; strong working knowledge of LinkedIn (critical for B2B broker acquisition), TikTok, and programmatic. • Direct experience with both B2C and B2B paid acquisition; ideally in a context where partners or brokers are part of the distribution model. • Deep understanding of the off-plan buyer journey: long consideration windows, cross-border buyers, multi-touch attribution, and the role of human follow-up in closing. • Strong command of GA4, Tag Manager, conversion APIs, and CRM-integrated attribution. • Track record of meaningfully reducing CPL/CAC or improving ROAS at scale; be ready to talk numbers. Preferred • Experience marketing to international real estate investor segments. • Experience building or scaling a broker/partner acquisition program from the ground up. • Experience managing external agencies across multiple markets. What Success Looks Like in 12 Months • A clearly measured reduction in blended B2C CPL and B2B broker CAC, while holding or improving quality. • A scaled, predictable broker acquisition pipeline contributing meaningfully to partner-sourced bookings. • A reporting layer that ties every dollar of spend back to closed revenue, segmented by market and audience. • A structured testing cadence producing at least one significant winning insight per month. • Trusted operating relationships with sales and partnership leadership across all key markets. About Dautom Dautom is a globally recognized leader in IT consulting and technology services. 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