Senior Digital Marketing & Social Media Specialist

About the Al Qasimi Foundation The Sheikh Saud bin Saqr Al Qasimi Foundation for Policy Research (AQF) is a leading philanthropic organization based in Ras Al Khaimah, United Arab Emirates. The Foundation supports the social, cultural, and economic development of RAK and the wider UAE through research, policy engagement, capacity development, and community programming. Position Overview The Senior Digital Marketing & Social Media Specialist will lead the Foundation's digital growth strategy and transform its digital communications ecosystem into a best-in-class platform that strengthens brand visibility, audience engagement and organizational reputation. Reporting to the PR & Events Director, this role combines strategic leadership with hands-on execution across digital marketing, social media, content creation and performance marketing. The successful candidate will develop integrated campaigns supporting the Al Qasimi Foundation and its flagship initiatives including Ras Al Khaimah Art Festival, Al Jazeera Al Hamra, research publications, podcasts, community programs and major events while using analytics, emerging technologies and best digital practices to maximize impact. Key Responsibilities Digital Strategy & Audience Growth (15%) • Develop and implement an integrated digital marketing strategy that supports the Foundation's strategic objectives, enhances brand awareness, and drives audience growth across all digital channels. • Identify opportunities to expand the Foundation's digital reach, strengthen stakeholder engagement, and increase visibility among local, regional, and international audiences. • Develop annual digital marketing plans, campaign calendars, and audience engagement strategies aligned with organizational priorities. • Provide strategic recommendations to PR & Events Director and senior leadership on digital communications opportunities and innovations. Social Media & Community Management (20%) • Create, write, edit, design, and publish high-quality digital content across all social media platforms. • Lead the day-to-day management of the Foundation's social media platforms, ensuring consistent, timely, and engaging communication. • Build, nurture, and actively engage online communities while maintaining the Foundation's professional reputation and brand voice. • Monitor social media conversations, respond to public enquiries, and manage digital reputation in collaboration with relevant internal stakeholders. • Optimize website content for SEO and user engagement. • Coordinate digital storytelling initiatives showcasing the Foundation's research, impact, beneficiaries, and partnerships. • Maintain brand consistency across all digital channels. • Manage digital asset libraries and content scheduling platforms. Content Strategy, Editorial Planning & Storytelling (15%) • Develop and oversee an integrated editorial calendar that supports the Foundation's research, education, arts, culture, and community initiatives. • Translate complex research, policy, and program outcomes into compelling stories that resonate with diverse audiences. • Ensuring all content reflects the Foundation's brand identity, values, and communications standards. Creative Direction & Digital Content Production (15%) • Lead the creation of high-quality digital content, including written copy, photography, video, graphics, animations, and multimedia assets. • Produce engaging content for websites, social media platforms, email marketing, and digital campaigns. • Oversee creative direction for digital campaigns while maintaining a hands-on role in content production where required. Performance Marketing & Paid Media (10%) • Plan, implement, and optimize paid digital marketing campaigns across platforms including Meta, LinkedIn, Google, and other relevant channels. • Manage campaign budgets to maximize reach, engagement, and return on investment. • Apply audience segmentation, targeting, and A/B testing to improve campaign performance and achieve measurable outcomes. • Implement campaign optimisations based on audience segmentation, testing, and channel performance to maximise ROI. Influencer, Creator & Strategic Partnership Engagement (5%) • Identify and cultivate relationships with influencers, content creators, media partners, and strategic collaborators who align with the Foundation's mission and values. • Coordinate digital partnership campaigns that expand audience reach and strengthen institutional visibility. • Support collaborative marketing initiatives with government entities, cultural organizations, educational institutions, and community partners. Brand Management & Digital Governance (5%) • Safeguard and strengthen the Foundation's digital brand identity by ensuring consistency across all digital platforms and communications. • Develop and maintain digital communication standards, social media guidelines, and content governance processes. • Ensure digital communications comply with organizational policies, copyright requirements, accessibility standards, and best practice. Event & Festival Marketing (10%) • Lead digital marketing campaigns supporting Foundation events, conferences, workshops, and public programs. • Develop and execute digital campaigns for the Ras Al Khaimah Art Festival. • Produce promotional content before, during, and after events. • Coordinate live social media coverage and digital audience engagement during events. • Collaborate with event teams to maximize attendance and online visibility. Stakeholder Collaboration & Cross-Functional Partnerships (3%) • Collaborate with researchers, program managers, communications colleagues, and external partners to deliver integrated digital campaigns. • Work closely with government entities, cultural organizations, educational institutions, sponsors, and community partners to amplify the Foundation's initiatives. • Support cross-functional planning and ensure digital communications align with organizational priorities. • Represent the digital marketing function in internal planning meetings and collaborative projects. Analytics, Reporting & Budget Management (2%) • Monitor and analyze campaign performance using Google Analytics, Meta Business Suite, LinkedIn Analytics, and other reporting tools. • Prepare monthly and quarterly performance reports with actionable recommendations. • Track KPIs includes audience growth, engagement, website traffic, conversions, and campaign effectiveness. • Continuously optimize campaigns using performance data and audience insights. Candidate Profile Qualifications & Experience • Bachelor’s degree in Marketing, Digital Communications, Media, Public Relations, Business, or related discipline. • Minimum 7 to 10 years of progressively responsible experience in digital marketing an

Bachelor’s degree in Marketing, Digital Communications, Media, Public Relations, Business, or related discipline. Minimum 7 to 10 years of progressively responsible experience in digital marketing.

Digital Strategy & Audience Growth: Develop and implement an integrated digital marketing strategy; identify opportunities to expand digital reach; develop annual digital marketing plans and audience engagement strategies; provide strategic recommendations to senior leadership. Social Media & Community Management: Create, write, edit, design, and publish content across social platforms; manage day-to-day social media; grow and engage online communities; monitor conversations and manage digital reputation; optimize website content for SEO; coordinate digital storytelling; maintain brand consistency; manage digital asset libraries. Content Strategy, Editorial Planning & Storytelling: Develop editorial calendar; translate research/policy outcomes into compelling stories; ensure content aligns with brand identity. Creative Direction & Digital Content Production: Lead creation of high-quality content (copy, photography, video, graphics, animations); produce content for websites, social media, email marketing, campaigns; oversee creative direction with hands-on production as needed. Performance Marketing & Paid Media: Plan, implement, and optimize paid campaigns across Meta, LinkedIn, Google; manage budgets; apply audience segmentation and A/B testing; optimize campaigns for ROI. Influencer, Creator & Strategic Partnership Engagement: Identify and cultivate relationships with influencers and partners; coordinate campaigns; support collaborations with government entities and cultural/educational partners. Brand Management & Digital Governance: Safeguard brand identity; develop digital standards and governance; ensure accessibility and compliance. Event & Festival Marketing: Lead digital campaigns for events; promote Ras Al Khaimah Art Festival; produce promotional content; coordinate live social coverage; collaborate with event teams. Stakeholder Collaboration & Cross-Functional Partnerships: Work with researchers and partners to deliver integrated campaigns; coordinate with government and academic partners; represent digital marketing in planning meetings. Analytics, Reporting & Budget Management: Monitor campaign performance using analytics tools; prepare monthly/quarterly reports with actionable recommendations; track KPIs; optimize campaigns using data.