Senior Specialist- Integrated Marketing Communications

Beginning of the main content section.Return to the home pagePrintable Format Job Description - Senior Specialist- Integrated Marketing Communications (26002045)Job Description Senior Specialist- Integrated Marketing Communications - (26002045) Job Description Strategy Develop comprehensive integrated marketing (digital, promotional and advertising) strategies across traditional and digital channels in line with RTA’s strategic objectives. Own campaign budgeting, media buying, and negotiation across digital platforms, ensuring optimal allocation of resources to meet performance goals. Identify and set key performance indicators to measure cost/benefit and effectiveness of campaigns, preparing impact analysis reports. • Recommend and integrate tactical marketing initiatives to enhance uniqueness, customer engagement, and brand positioning. Operations Lead media planning and buying, ensuring maximum reach within budget while driving KPI-driven optimization. Govern vendor coordination, managing campaign compliance, and ensuring timely delivery of campaigns to required quality standards.Build and execute digital campaigns, overseeing content creation across display, video, mobile, email, social, and contextual ad formats for campaigns and events, including on ground and digital activations across RTA projects. Support agencies with inquiries, ensuring smooth coordination, clear briefs, and consistent campaign execution.Oversee the development of campaign presentations and creative outputs aligned with institutional guidelines. Design and produce publications and promotional videos tailored to the needs of the Authority and its institutions, ensuring alignment with branding and communication objectives. Prepare and coordinate the design of the Authority’s annual report of achievements in collaboration with relevant departments to ensure accuracy and completeness. Collaborate with agencies and internal departments, providing briefs, presentations, and campaign requirements to align strategies with business objectives.Manage and oversee RTA’s social media accounts (Facebook, Twitter, LinkedIn, Instagram, etc.), ensuring engagement, timely responses, and strong community building. Design, manage, and update the Authority's website and intranet content in accordance with best international practices, ensuring accuracy and quality across all departments. Product / Process Improvement Analyze marketing processes, customer satisfaction, and campaign performance to set priorities for service improvement. Monitor and evaluate campaign effectiveness, ensuring expenditure is controlled and cost-effectiveness achieved through quality assurance, efficiency goals, and continuous improvement of media KPIs.Leverage beneficiary intelligence, AI-driven identity management, and digital campaign monitoring to optimize targeting and engagement.Recommend continuous improvements through innovation in communication methods, media channels, and immersive technologies. Collaborate with teams performing advanced data analytics to evaluate campaign performance, ROI, and beneficiary engagement, applying insights to refine strategies. Act as liaison with publishers and digital platforms, identifying opportunities for tactical innovation and integration into campaigns. Monitor new market developments and horizon scanning to ensure adoption of best-fit tools, technologies, and creative practices. Promote public knowledge and awareness of digital marketing channels to increase community access to RTA’s digital campaigns and news, supported by digital marketing studies identifying beneficiaries and service needs. Qualifications Bachelor's degree/master’s degree in marketing6+ years in case of master’s degree (8+ years in case of bachelor’s degree) in relevant areaAdvanced Content Development & ManagementAdvanced Digital Campaign Performance MonitoringAdvanced Marketing Campaign Planning & ExecutionAdvanced Marketing, Commercial & Pricing ManagementExcellent Graphic Design & Visual CommunicationProven Media Buying experienceProven Activations Management experience Job Category: Marketing, Promotion and EventsAdvertiser: Roads and Transport AuthorityDepartment: Marketing & Corporate CommunicationEducational-level: BachelorRequired Nationality: All Nationalities (Priority for UAE National) Suitable for people with determination: NoMonthly Salary: UnspecifiedSchedule-Time: Full timeJob Posting: 19/07/2026Unposting Date: 19/08/2026

Bachelor's degree or master's degree in marketing. 6+ years of experience with a master's degree, or 8+ years with a bachelor's degree in a relevant area. Advanced Content Development & Management. Advanced Digital Campaign Performance Monitoring. Advanced Marketing Campaign Planning & Execution. Advanced Marketing, Commercial & Pricing Management. Excellent Graphic Design & Visual Communication. Proven Media Buying experience. Proven Activations Management experience.

Develop comprehensive integrated marketing strategies across traditional and digital channels aligned with strategic objectives. Own campaign budgeting, media buying, and negotiation; set KPIs and prepare impact analyses. Lead media planning and buying to maximize reach within budget and optimize to drive KPIs. Manage vendor coordination, campaign compliance, and timely delivery. Build and execute digital campaigns across display, video, mobile, email, social, and contextual formats for campaigns and events. Support agencies with briefs and coordination; oversee development of campaign presentations and creative outputs. Design and produce publications and promotional videos; coordinate annual report design. Collaborate with agencies and internal teams to align campaigns with objectives. Oversee social media accounts and community engagement; manage website and intranet content. Analyze marketing processes and campaign performance to drive service improvements; monitor ROI and cost-effectiveness. Leverage AI-driven identity management and campaign monitoring for targeting optimization. Engage with publishers and platforms for innovations; stay updated on market developments and new tools. Promote digital marketing awareness and accessibility through studies identifying beneficiaries and needs.