Head of Sales and Business Development

Job Introduction We are looking for a Sales Head – Distribution & Digital Commerce to drive business growth through channel sales, key accounts, export markets, and sales team leadership. The role requires a strong commercial professional with proven experience in distribution, revenue ownership, margin management, and building customer networks within the Pro AV, ELV, Audio Visual, or B2B technology distribution industry. Roles & Responsibilities • Lead and manage the overall distribution sales business across UAE and international markets. • Own revenue growth, gross margin, profitability, sales targets, and commercial performance. • Develop and execute sales strategies to expand dealer, reseller, wholesale, retail, and key account channels. • Build and maintain strong relationships with customers, channel partners, vendors, and principal brands. • Drive export business growth across GCC, Africa, and other international markets. • Manage and grow the sales team through effective leadership, coaching, KPI management, and performance reviews. • Develop channel strategies, appoint new partners, and strengthen existing distribution networks. • Manage pricing strategy, discount controls, margin protection, and commercial negotiations. • Drive brand activation and go-to-market strategies for new and existing product portfolios. • Manage sales forecasting, pipeline reviews, CRM discipline, and business reporting. • Collaborate with Procurement, Finance, Marketing, and Technical teams to achieve business objectives. • Support credit control and collections discipline in coordination with Finance. • Review and improve retail and digital commerce sales performance. • Present business updates, forecasts, and growth plans to senior management. Candidate Requirements • Minimum 10+ years of commercial/sales experience, with at least 5 years in a senior leadership role such as Sales Head, Commercial Head, Business Head, Country Manager, or Sales Director. • Strong experience in distribution, wholesale, channel sales, and dealer management. • Proven track record of owning revenue targets, gross margins, profitability, and business growth. • Experience managing UAE/GCC markets with established customer and channel relationships. • Strong exposure to export sales and international distribution networks (GCC, Africa, South Asia preferred). • Experience managing international brands/principals and product portfolios. • Proven ability to build and lead sales teams, implement KPIs, and establish sales processes. • Experience with CRM systems, sales forecasting, pipeline management, and reporting. • Strong negotiation, communication, and commercial decision-making skills. • Bachelor’s degree in Business Administration, Sales & Marketing, Engineering, or related discipline preferred. • UAE market experience strongly preferred. • UAE Driving License preferred or ability to obtain one within a reasonable timeframe. • English communication skills required; Arabic language skills would be an advantage. • Candidates must be based in UAE or willing to relocate within 30 days. Show more Show less

Minimum 10+ years of commercial/sales experience, with at least 5 years in a senior leadership role (e.g., Sales Head, Commercial Head, Business Head, Country Manager, or Sales Director). Strong experience in distribution, wholesale, channel sales, and dealer management. Proven track record of owning revenue targets, gross margins, profitability, and business growth. Experience managing UAE/GCC markets with established customer and channel relationships. Strong exposure to export sales and international distribution networks (GCC, Africa, South Asia preferred). Experience managing international brands/principals and product portfolios. Proven ability to build and lead sales teams, implement KPIs, and establish sales processes. Experience with CRM systems, sales forecasting, pipeline management, and reporting. Strong negotiation, communication, and commercial decision-making skills. Bachelor’s degree in Business Administration, Sales & Marketing, Engineering, or related discipline preferred. UAE market experience strongly preferred. UAE Driving License preferred or ability to obtain one within a reasonable timeframe. English communication skills required; Arabic language skills would be an advantage. Candidates must be based in UAE or willing to relocate within 30 days.

Lead and manage the overall distribution sales business across UAE and international markets. Own revenue growth, gross margin, profitability, sales targets, and commercial performance. Develop and execute sales strategies to expand dealer, reseller, wholesale, retail, and key account channels. Build and maintain strong relationships with customers, channel partners, vendors, and principal brands. Drive export business growth across GCC, Africa, and other international markets. Manage and grow the sales team through effective leadership, coaching, KPI management, and performance reviews. Develop channel strategies, appoint new partners, and strengthen existing distribution networks. Manage pricing strategy, discount controls, margin protection, and commercial negotiations. Drive brand activation and go-to-market strategies for new and existing product portfolios. Manage sales forecasting, pipeline reviews, CRM discipline, and business reporting. Collaborate with Procurement, Finance, Marketing, and Technical teams to achieve business objectives. Support credit control and collections discipline in coordination with Finance. Review and improve retail and digital commerce sales performance. Present business updates, forecasts, and growth plans to senior management.