Partner Marketing Manager - HAL

Job Summary About SC Ventures SC Ventures is Standard Chartered ’s innovation, fintech investment and ventures arm. We were established to reinvent banking, as the significant technological disruptions to the industry was impacting its ability to serve clients and customers, in the ways they needed to be served. We are a unique ecosystem of innovators, banking experts, business builders and partners who are focused on rewiring the DNA in banking and bringing breakthrough ideas to scale, together. We are building ecosystems around four high conviction themes: Online Economy & Lifestyle, SMEs & World Trade, Digital Assets, and Sustainability & Inclusion. We are a global team of "Members" (excluding individual ventures), including dedicated colleagues from the Group's support functions, based in Singapore, Hong Kong, London, and the United Arab Emirates About HAL HAL is a Standard Chartered Ventures platform building the trade and financial infrastructure layer for UAE SMEs. HAL connects commerce, embedded finance, and services in a single verified workflow – turning fragmented SME trade into a data layer that credit, payments and growth. Key Responsibilities About The Role This is a dedicated, fully functional role – not something that can be double hatted alongside another job. You are the person who makes HAL’s partner ecosystem visible, activated, and commercially productive through marketing. You will own joint marketing with HAL’s financial services, technology, and ecosystem partners – co branded campaigns, partner enablement, paid performance, evangelism, and SME activation. You work at the intersection of partnerships and marketing, coordinating closely with the Head of Partnerships and Head of Marketing to ensure every partner relationship has a marketing engine behind it. As HAL scales, this role will also flex to support buyer and seller marketing on the platform. Strategy • Develop and own the partner marketing strategy across HAL’s Priority Partner ecosystem – aligned to the partnership roadmap and HAL’s overall GTM priorities. • Define the marketing approach for each partner: what co-branded activity, what enablement, what paid performance, and what evangelism is appropriate at each level. • Identify and priortise marketing opportunities across teh partner portfolio – highest SME activation potential, strongest partner commitment, most aligned GTM objectives. • Stay current on what partner marketing looks like in comparable fintech and B2B platform businesses in GCC / India; bring best practices in, not just internal thinking. • Feed partner marketing intelligence into the Head of Partnerships strategy – what is resonating with SMEs, what partners are investing in, where co – marketing budget opportunities exist to unlock. Business • Own the planning and execution of joint marketing programs with financial services, technology, and ecosystem partners – co branded campaigns, referral activation programs, bundled product launches, and co-sponsored events. • Drive SME acquisition and activation through partner channels: design and run campaigns that convert partner distribution into active HAL users, not just leads. • Manage paid performance for and with partners – plan, execute, optimize, and report on paid channels used in joint campaigns; own the performance numbers, not just the creative. • Build and maintain co-marketing budget frameworks with partners – agree what each side contributes, track spend and demonstrate return. • Support the commercial case for new partnerships by articulating HAL’s marketing reach and SME activation capability – this is a selling tool as much as an execution tool. • As the platform scales and seller number grows, support buyer and seller marketing on the HAL platform – helping partners and HAL differentiate their offering to SMEs. Processes • Own the partner enablement library – sales deck, one-pager, product explainers, WhatsApp activation kits, co-branded digital assets – keep it current, accessible, and actually used by partners. • Maintain a partner marketing calendar across all active partners – campaign, launches, events, and activations; nothing falling through gaps because no one owned the timeline. • Manage the production and delivery of all co-branded marketing material acorss partners; brief, review, approve, distribute, track usage. • Programs manage co marketing workstreams across partners with clear milestones, named owners, and regular check – ins. People & Talent • Work as the connective tissue between the partnerships team and the marketing team – translate what partnerships needs into marketing execution and translate what marketing can deliver into partner – facing commitments. • Build strong working relationships with marketing counterparts inside partner organisations – understand their constrains, their approval process, and their brand guidelines, and their internal priorities. • Represent HALs marketing capability credibility in partner – facing conversations; build confidence that HAL will show up as a serious, organised co – marketing partner. Risk Management • Ensure all co-branded marketing materials are reviewed and approved by both HAL and the relevant partner before publication – no assets going live without sign off on both sides • Maintain brand consistency across all partners – facing materials. • Identify and escalate partner commitments risk early – champion departure, budget reallocation, falling engagements etc. Governance The Partner Marketing Manager should ensure that the partnerships adhere to the business rules and legal standards. Regulatory & Business Conduct • Display exemplary conduct and live by the Group’s Values and Code of Conduct. • Take personal responsibility for embedding the highest standards of ethics, including regulatory and business conduct, across Standard Chartered Bank. This includes understanding and ensuring compliance with, in letter and spirit, all applicable laws, regulations, guidelines and the Group Code of Conduct. • Effectively and collaboratively identify, escalate, mitigate and resolve risk, conduct and compliance matters. Key stakeholders Internal • Head of Partnerships, Product and Business development External • Relevant external regulator Other Responsibilities • Embed Here for good and Group’s brand and values in the business and SC Ventures; • Perform other responsibilities assigned under Group, Country, Business or Functional policies and procedures. Skills And Experience • B2B Marketing • Cross functional collaboration • Event planning and execution • Field Marketing • Strategic planning • Content strategist Qualifications Education Minimum of Degree or other advanced educatio

Education Minimum of Degree or other advanced education

Own and execute partner marketing strategy for HAL’s Priority Partner ecosystem; manage joint marketing programs with financial services, technology, and ecosystem partners (co-branded campaigns, referral activation, bundled product launches, co-sponsored events); drive SME acquisition and activation through partner channels; manage paid performance for partners; build and maintain co-marketing budgets with partners; support buyer and seller marketing on the HAL platform; maintain partner enablement library and marketing calendar; ensure governance and regulatory compliance in partner marketing activities; translate partnerships needs into marketing execution and articulate marketing capabilities to partners.