Marketing Manager ELSB/ELSP ME Region

At ABB, we help industries run leaner and cleaner—and every person here makes that happen. You’ll be empowered to lead, supported to grow, and proud of the impact we create together. Join us and help run what runs the world. This position reports to: Marketing & Sales Manager- Middle East __ At ABB, we help industries outrun - leaner and cleaner. Here, progress is an expectation - for you, your team, and the world. As a global market leader, we’ll give you what you need to make it happen. It won’t always be easy, growing takes grit. But at ABB, you’ll never run alone. Run what runs the world ABB Smart Buildings enables optimization of energy efficiency, safety, security and comfort for any building type, through new installations or retrofit solutions. The Division offers integrated digital technologies to control HVAC, lighting, shutters, and security, in addition to energy distribution solutions including DIN rail products, enclosures and emergency lighting through to industrial plugs and sockets and conventional wiring accessories, accommodating for single family homes, multiple dwellings, commercial buildings, infrastructure and industrial applications. The Division’s highly innovative technologies and digital solutions serve rising global demand among real estate developers, owners, and investors for smart building technologies that optimize energy distribution and building automation. The scalable solutions aim to deliver significant sustainable and financial benefits, meeting social and environmental demands, while being able to address even the most complex of customers’ carbon reduction strategies. This Position reports to: This role is contributing to the ELSP/ELSB in UAE, Saudi Arabia & Egypt The work model for the role is: onsite Duties & Responsibilities • Develop and execute the marketing strategy for the assigned area by creating, planning, and implementing marketing strategies aligned with business area/division sales objectives and budget; defining marketing targets; developing action plans; identifying strategic segments and business opportunities through market analysis; establishing business plans; and coordinating with relevant stakeholders to achieve growth objectives. • Lead product, industry, channel, and campaign marketing activities by developing strategic and tactical marketing plans, managing product and segment marketing initiatives, maintaining effective marketing platforms and interfaces, conducting coordinated marketing analyses, and ensuring assigned geographies and markets are continuously monitored and supported. • Drive end-to-end demand generation and customer engagement through the development and execution of global and local marketing campaigns—from strategic planning and content creation/localization to deployment and performance analysis—while ensuring alignment with business goals and sales objectives and managing the lead generation process to create a sustainable business pipeline and growth opportunities. • Enhance marketing effectiveness through innovation, performance management, and risk mitigation by leveraging AI to optimize costs and improve customer experiences, proactively anticipating market changes and implementing corrective actions to minimize risks, and defining, tracking, analyzing, and reporting key performance indicators and quality metrics for all marketing programs and campaigns. • Ensure measurable business impact and continuous improvement by reviewing campaign and program outcomes, forecasting results, measuring effectiveness, analyzing performance data, and providing insights that support informed decision-making and the achievement of business objectives. Our Team Dynamics Our teams support each other, collaborate, and never stop learning. Everyone brings something unique, and together we push ideas forward to solve real problems. Being part of our team means your work matters - because the progress we make here creates real impact out there. Qualifications For The Role • 5+ years of B2B marketing experience in electrical solutions, smart building automation, energy management, low-voltage power distribution, and related industrial sectors across the Middle East. • Proficient in digital marketing, marketing automation, and analytics, with hands-on expertise in Salesforce CRM, HubSpot (or similar platforms), Google Analytics, CMS platforms, and Adobe Creative Suite. • Strong understanding of smart building, electrification, energy, and IoT technologies, with the ability to develop and execute data-driven marketing strategies that support business growth. • Skilled in translating complex technical solutions into compelling value propositions and market narratives, enabling effective customer engagement and lead generation. • Bachelor’s degree in marketing, Business Administration, Engineering, or a related field, with excellent communication skills in both Arabic and English, and a proven ability to build strategic partnerships and drive regional growth. We empower you to take the lead, share bold ideas, and shape real outcomes. You’ll grow through hands-on experience, mentorship, and learning that fits your goals. Here, your work doesn’t just matter, it moves things forward Benefits We invest in our people with benefits that go beyond the basics because your future matters. More about us Join us. Be part of the team where progress happens, industries transform, and your work shapes the world. Run What Runs the World. Contribute to a collective vision. This is where progress takes flight, teams turn ideas into impact, and we define what’s next. Run What Runs the World. EVP Hashtags #ABBCareers #RunwithABB #Runwhatrunstheworld Building a cleaner, smarter future takes all kinds of minds: the curious, the courageous, and the creative. That's why we welcome people from all backgrounds and experiences. Ready to make an impact? Apply today or visit https://www.abb.com to learn more about the impact of our solutions across the globe. 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5+ years of B2B marketing experience in electrical solutions, smart building automation, energy management, low-voltage power distribution, and related industrial sectors across the Middle East. Proficient in digital marketing, marketing automation, and analytics, with hands-on expertise in Salesforce CRM, HubSpot (or similar platforms), Google Analytics, CMS platforms, and Adobe Creative Suite. Strong understanding of smart building, electrification, energy, and IoT technologies, with the ability to develop and execute data-driven marketing strategies that support business growth. Skilled in translating complex technical solutions into compelling value propositions and market narratives, enabling effective customer engagement and lead generation. Bachelor’s degree in marketing, Business Administration, Engineering, or a related field, with excellent communication skills in both Arabic and English, and a proven ability to build strategic partnerships and drive regional growth.

Develop and execute the marketing strategy for the assigned area by creating, planning, and implementing marketing strategies aligned with business area/division sales objectives and budget; defining marketing targets; developing action plans; identifying strategic segments and business opportunities through market analysis; establishing business plans; and coordinating with relevant stakeholders to achieve growth objectives. Lead product, industry, channel, and campaign marketing activities by developing strategic and tactical marketing plans, managing product and segment marketing initiatives, maintaining effective marketing platforms and interfaces, conducting coordinated marketing analyses, and ensuring assigned geographies and markets are continuously monitored and supported. Drive end-to-end demand generation and customer engagement through the development and execution of global and local marketing campaigns—from strategic planning and content creation/localization to deployment and performance analysis—while ensuring alignment with business goals and sales objectives and managing the lead generation process to create a sustainable business pipeline and growth opportunities. Enhance marketing effectiveness through innovation, performance management, and risk mitigation by leveraging AI to optimize costs and improve customer experiences, proactively anticipating market changes and implementing corrective actions to minimize risks, and defining, tracking, analyzing, and reporting key performance indicators and quality metrics for all marketing programs and campaigns. Ensure measurable business impact and continuous improvement by reviewing campaign and program outcomes, forecasting results, measuring effectiveness, analyzing performance data, and providing insights that support informed decision-making and the achievement of business objectives.