Global Head of DTC

Global Head of DTC A fast-growing fashion and lifestyle group is looking for someone to run its owned digital business as a real P&L, not a marketing line item. The company isn't named at this stage; this is a confidential search, and full details go to shortlisted candidates only. If your background is "CMO who has actually run the numbers behind a digital business," this is worth a conversation. If your experience is managing a marketing budget without owning revenue and contribution, it won't be the right fit. Responsibilities: • Full ownership of the webshop P&L, with weekly trading calls as your rhythm • Deciding where investment goes and what the growth plan looks like • Taking international expansion into new markets yourself, until it's big enough to warrant a dedicated hire • Holding external agencies accountable, budgets, targets, and what happens when they miss • Getting Trading, Content, Creator, Paid, CRM and Digital Product all pulling in one direction • Owning the numbers that matter: acquisition cost, contribution on first order, repeat purchase rate, lifetime value • Hiring your leadership layer, starting with a VP/Director for Growth Content & Creator Commerce as your key lieutenant What we are looking for: • Someone who has actually owned a DTC or e-commerce P&L before, revenue and contribution, not just a marketing spend line • Genuine, current hands-on use of AI in how you work, not familiarity or enthusiasm. This gets tested directly and specifically in interviews • A track record of scaling a digital consumer business through a similar growth curve, ideally from tens of millions upward • Someone who has built things lean, from nothing, rather than stepped into an existing team and budget • A real sense for fashion, sportswear or similar premium consumer categories, brand and culture included. Creator-led commerce experience is a strong plus • Based in Dubai, or genuinely ready to relocate Show more Show less

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Full ownership of the webshop P&L, with weekly trading calls as your rhythm; Deciding where investment goes and what the growth plan looks like; Taking international expansion into new markets yourself, until it's big enough to warrant a dedicated hire; Holding external agencies accountable, budgets, targets, and what happens when they miss; Getting Trading, Content, Creator, Paid, CRM and Digital Product all pulling in one direction; Owning the numbers that matter: acquisition cost, contribution on first order, repeat purchase rate, lifetime value; Hiring your leadership layer, starting with a VP/Director for Growth Content & Creator Commerce as your key lieutenant