Reseller Partnership Manager, Scaled Growth - EMEA

Responsibilities TikTok's Global Reseller Team manages advertising business across 20+ markets where we operate without a direct sales presence. In these markets, we work with third-party reseller partners to represent TikTok and drive advertising revenue on our behalf. As Reseller Operations Manager for the CE and METAP region, you will be the day-to-day operational owner of TikTok's reseller partnerships across markets including Kenya, Nigeria, Bangladesh, Sri Lanka, Pakistan, central Europe and Africa. You will be responsible for tracking business performance, driving operational efficiency, and working closely with reseller partners and internal teams to ensure revenue targets are met and business standards are upheld. Responsibilities - Own day-to-day operations for CE and METAP reseller markets — tracking revenue performance, monitoring target attainment, and identifying gaps and growth opportunities on a weekly basis - Build and maintain performance dashboards and reporting frameworks to give clear visibility into market health, advertiser trends, and reseller activity across all CE and METAP markets - Serve as the primary operational point of contact for CE and METAP reseller partners, handling escalations, coordinating support requests, and ensuring issues are resolved with minimal lead time - Conduct regular business reviews with reseller partners — analyzing spend trends, new advertiser acquisition progress, product adoption rates, and account-level performance - Identify operational inefficiencies and drive process improvements, including automation of repetitive workflows and coordination with internal teams on system access and tooling - Track and report on north metrics including share of wallet, new advertiser revenue contribution, and product adoption across CE and METAP markets - Support new market launches and new reseller onboarding in the CE and METAP region as the business expands - Collaborate cross-functionally with Strategy, Finance, and Legal teams to ensure smooth deal execution and policy compliance Qualifications Minimum qualifications: - Experience in business operations, partnerships, or sales operations — ideally within digital advertising, media, or tech - Strong analytical skills — you're comfortable working with large datasets, building reports from scratch, and translating numbers into clear business insights; proficiency in Excel/Sheets is a must, experience with BI tools (Looker, Tableau, or similar) is a plus - Experience managing external partners or vendors, with the ability to hold partners accountable while maintaining a productive working relationship - Highly organized with strong attention to detail — comfortable managing multiple markets, multiple stakeholders, and multiple ongoing processes simultaneously - Clear communicator — able to write concise operational updates and present performance data to internal and external stakeholders without excessive hand-holding - Self-starter who can identify problems, propose solutions, and drive execution without waiting to be told what to do - Experience in a fast-paced, high-growth environment where processes are still being built Preferred qualifications: - Prior experience in a reseller, agency, or channel partner management context - Exposure to TikTok Ads or other social/performance advertising platforms - Experience working across multiple time zones and geographically distributed teams - Familiarity with CE and METAP markets and digital advertising dynamics in emerging markets is a strong plus About TikTok TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.​ Why Join Us Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.​ We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.​ ​ Diversity & Inclusion​ TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.​ Show more Show less