Sales Manager

About the Role We are seeking an experienced Sales Manager with a strong FMCG or Food & Beverage / food-service background to drive revenue growth across Dubai and the wider GCC. Based in Dubai, you will own the sales strategy for your portfolio, lead and develop a sales team, and build lasting relationships with distributors, retailers, and key accounts. This is a target-driven, high-ownership role for a commercially sharp manager who knows the UAE and GCC market inside out. Key Responsibilities • Develop and execute the sales strategy to achieve revenue, volume, and profitability targets across Dubai and the GCC. • Manage, coach, and motivate a sales team to meet and exceed individual and collective targets. • Build and maintain strong relationships with distributors, wholesalers, retailers, and key food-service accounts (HORECA). • Identify and win new business opportunities, channels, and accounts within the FMCG / F&B sector. • Negotiate trade terms, pricing, promotions, and annual agreements with key customers. • Monitor market trends, competitor activity, and consumer demand to adjust plans and stay ahead. • Manage the sales pipeline and forecasting, and deliver accurate reporting to senior management. • Work closely with marketing, supply chain, and finance to ensure product availability and smooth execution. • Oversee route-to-market, distribution coverage, and merchandising standards across the territory. • Control the sales budget and ensure strong return on trade spend and promotional investment. Required Qualifications & Experience • Experience: Minimum 5 years of sales experience, with proven success in the FMCG or Food & Beverage / food-service sector. • Market knowledge: Strong knowledge of the UAE and wider GCC market, channels, and customer base. • Track record: Demonstrated track record of meeting and exceeding sales targets and growing accounts. • Channels: Experience managing distributors, retail, and/or HORECA channels. • Leadership: Proven people-management experience leading a sales team. • Language: Fluent English — excellent communication and negotiation skills. • Education: Bachelor's degree in Business, Sales, Marketing, or a related field (or equivalent experience). • Mobility: Valid UAE driving licence. Preferred / Nice to Have • Working knowledge of Salesforce or a similar CRM (a plus, but not mandatory). • Arabic language skills (spoken and/or written). • Existing network of distributor and key-account contacts in the UAE / GCC. • Experience launching new products or entering new markets. Show more Show less

Experience: Minimum 5 years of sales experience, with proven success in the FMCG or Food & Beverage / food-service sector. Market knowledge: Strong knowledge of the UAE and wider GCC market, channels, and customer base. Track record: Demonstrated track record of meeting and exceeding sales targets and growing accounts. Channels: Experience managing distributors, retail, and/or HORECA channels. Leadership: Proven people-management experience leading a sales team. Language: Fluent English — excellent communication and negotiation skills. Education: Bachelor's degree in Business, Sales, Marketing, or a related field (or equivalent experience). Mobility: Valid UAE driving licence.

Develop and execute the sales strategy to achieve revenue, volume, and profitability targets across Dubai and the GCC. Manage, coach, and motivate a sales team to meet and exceed individual and collective targets. Build and maintain strong relationships with distributors, wholesalers, retailers, and key food-service accounts (HORECA). Identify and win new business opportunities, channels, and accounts within the FMCG / F&B sector. Negotiate trade terms, pricing, promotions, and annual agreements with key customers. Monitor market trends, competitor activity, and consumer demand to adjust plans and stay ahead. Manage the sales pipeline and forecasting, and deliver accurate reporting to senior management. Work closely with marketing, supply chain, and finance to ensure product availability and smooth execution. Oversee route-to-market, distribution coverage, and merchandising standards across the territory. Control the sales budget and ensure strong return on trade spend and promotional investment.