Assistant Boutique Manager

Since the legend's reincarnation in 1994, A. Lange & Söhne has been one of the most respected and successful watch brands in the luxury sector. Our whole aim is to continue our tradition with new, outstanding products, very much in keeping with Lange's claim: State-of-the-art tradition. What we expect from our watches, we expect from us: Never stand still. JOB PROFILE ASSISTANT BOUTIQUE MANAGER ABOUT A. LANGE & SÖHNE Since the legend's reincarnation in 1994, A. Lange & Söhne has been one of the most respected and successful watch brands in the luxury sector. Our whole aim is to continue our tradition with new, outstanding products, very much in keeping with Lange's claim: State-of-the-art tradition. What we expect from our watches, we expect from us: Never stand still. PURPOSE Managing day-to-day boutique operations, transforming corporate objectives into operational goals at a boutique level. Being the brand ambassador to reflect brand image to boutique customers. Attain desired results through creative and effective use of resources, retail and CRM tools. Prepare business analysis and action plans to achieve sales targets. Assist the boutique manager in his/her role. Job Description Assistant Boutique Manager – Private Appointment Boutique Location: Mall of the Emirates, Dubai, UAE Position Summary The Assistant Boutique Manager is responsible for supporting the Boutique Manager in leading an exclusive, appointment-only boutique that delivers an exceptional level of luxury client experience. Unlike a traditional retail boutique, this location operates primarily through scheduled appointments, VIP clienteling and bespoke experiences. The Assistant Boutique Manager plays a critical role in ensuring every appointment is flawlessly executed, relationships with High Net Worth Individuals (HNWIs) are nurtured, and commercial objectives are achieved through personalized client engagement rather than walk-in traffic. The role requires an experienced luxury retail professional with strong clienteling capabilities, excellent operational discipline, and a passion for creating memorable experiences. Key Responsibilities Boutique Operations - Support the Boutique Manager in the day-to-day management of the boutique. - Ensure the boutique consistently reflects the highest standards of luxury presentation. - Maintain operational excellence across all boutique activities. - Ensure all security and brand procedures are strictly followed. - Supervise boutique opening and closing procedures. - Monitor inventory accuracy and coordinate stock movements. Appointment Experience Manage the complete client journey before, during and after each appointment. Responsibilities include: - Prepare personalized appointments based on each client’s profile. - Coordinate product selection prior to client arrival. - Ensure boutique readiness before every appointment. - Deliver an exceptional hospitality experience. - Follow up with clients after each visit. - Record all interactions within the CRM system. The objective is to create an experience that exceeds expectations rather than simply conducting a sales presentation. Client Development Develop long-term relationships with collectors and VIP clients. Responsibilities include: - Build and maintain an active portfolio of clients. - Proactively contact existing clients. - Identify opportunities for repeat business. - Develop referral opportunities. - Invite clients to exclusive events and launches. - Partner with Marketing and CRM teams on client activation initiatives. - Achieve individual clienteling KPIs. Sales Performance Support achievement of boutique commercial objectives through: - Appointment conversion - Sales targets - Average transaction value - Cross-selling opportunities - Client retention - Repeat purchase rate Boutique Leadership - Lead the boutique in the absence of the Boutique Manager. - Coach Boutique Advisors on luxury selling techniques. - Support recruitment and onboarding. - Provide daily performance feedback. - Foster a collaborative and high-performance culture. CRM Excellence The Assistant Boutique Manager is expected to be highly proficient in CRM management. Responsibilities include: - Maintain accurate client records. - Track client preferences. - Record purchase history. - Schedule follow-up activities. - Monitor client anniversaries and important milestones. - Ensure CRM data quality. Event Support Support the execution of: - Private appointments - Watch launches - Collector evenings - Boutique activations - VIP events - Partner collaborations Operational Excellence Ensure compliance with: - Brand standards - Audit requirements - Security procedures - Cash handling - Inventory controls - Health & Safety requirements Key Performance Indicators (KPIs) Commercial - Sales achievement (%) for boutique and per retail team member. - Appointment conversion rate - Average transaction value - Units sold - Sales per appointment Client Experience - Appointm

Assistant Boutique Manager responsibilities include supporting the Boutique Manager in leading a high-end, appointment-only boutique; ensuring luxury presentation and operational excellence; supervising opening/closing, inventory control, and security procedures; managing the client journey before, during, and after appointments; cultivating relationships with collectors and VIP clients; achieving individual clienteling KPIs; supporting recruitment and onboarding; coaching boutique staff on luxury selling techniques; maintaining CRM records and client histories; coordinating events, launches, and VIP activities; driving sales performance through appointments, targets, and cross-selling; leading the boutique in the Boutique Manager’s absence; ensuring compliance with brand standards, audits, security, cash handling, and health & safety.