About the role

POSITION OVERVIEW: The Marketing Manager is responsible for establishing and leading a world-class marketing function for Seven Al Hamra Food Hall. The role to oversee all marketing activities , planning and strategy development, content creation, marketing implementation, social media management, advertising, reporting and analytics. and promote all F&B brands across the Food Hall. Reporting to the Food Hall Operations Manager, this role supports both corporate-level Marketing control and on-site performance, ensuring the Food Hall operates as per the marketing plan, strategy and budget. CORE RESPONSIBILITIES: TGP International – Arabic Marketing Manager (Saudi-based) 1. Development of Marketing Strategy including: 1. Brand strategy 2. Situational analysis 3. Digital strategy 4. Communications Strategy 5. Media Mix & Buying Plan 6. Marketing budget 7. Work alongside Project Lead/Partner to achieve project objectives 8. Develop annual brand strategies, marketing calendar, quarterly marketing plans and opening launch plan 9. Plan and execute all marketing activities, including events, activations, and partnerships, media buying 10. Liaise and manage any third-party suppliers 11. Pre-opening planning and ongoing management for marketing Seven Al Hamra Food Hall to include all F&B brand partners 12. Activation strategy including event management for openings/campaign launches 13. Oversee social media strategy, approve content calendar and ensure brand consistency across all channels 14. Oversight of website development and coordination with developer 15. Management of photography and video shoots and creation of briefs 16. Influencer negotiation and management 17. Develop and recommend partnerships/collaboration that are aligned with brands 18. Brand guardian of all customer touchpoints for any client projects 19. Overall responsibility for Seven Al Hamra Food Hall brand channels 20. Tracking and measuring overall efforts, delivering weekly reports and comprehensive monthly reports.

Requirements

Qualifications & Experience

1. BS/MS degree in marketing or a related field

2. Fluent in Arabic & English

3. Local market knowledge of Saudi Arabia

4. Previous marketing hospitality experience

5. Proven experience in digital marketing

6. Experience working on B2C brands

7. Minimum 5 years’ post-qualification experience

Note: This job description reflects key duties and responsibilities of the position and is

not to be interpreted as exhaustive.

Responsibilities

1. Develop Marketing Strategy including Brand strategy, Situational analysis, Digital strategy, Communications Strategy, Media Mix & Buying Plan, Marketing budget

2. Work alongside Project Lead/Partner to achieve project objectives

3. Develop annual brand strategies, marketing calendar, quarterly marketing plans and opening launch plan

4. Plan and execute all marketing activities, including events, activations, and partnerships, media buying

5. Liaise and manage any third-party suppliers

6. Pre-opening planning and ongoing management for marketing Seven Al Hamra Food Hall to include all F&B brand partners

7. Activation strategy including event management for openings/campaign launches

8. Oversee social media strategy, approve content calendar and ensure brand consistency across all channels

9. Oversight of website development and coordination with developer

10. Management of photography and video shoots and creation of briefs

11. Influencer negotiation and management

12. Develop and recommend partnerships/collaboration that are aligned with brands

13. Brand guardian of all customer touchpoints for any client projects

14. Overall responsibility for Seven Al Hamra Food Hall brand channels

15. Tracking and measuring overall efforts, delivering weekly reports and comprehensive monthly reports

Skills

Brand strategy

Digital marketing

Social media management

Media buying

Event planning and management

Partnerships and collaborations

Influencer marketing

Content creation

Photography and videography coordination

Website development coordination

Analytics and reporting

Budget management

Project coordination

Arabic and English bilingual communication

About the role

Requirements

Responsibilities

Skills

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