Marketing Executive

About the role

Responsibilities

• Maintain and implement an effective filing & administrative system for all matters related to the department, including but not limited to identifying and maintaining a comprehensive database of customers, sponsors, media and any other potential client base for effective and targeted communication
• Formulate all correspondence related to the client base, media, sponsorship proposals, letters of thanks and appreciation and any other required business correspondence in order to ensure effective communication
• Maintain an effective and updated file of the company’s press kit, biographies, developments and photography for any marketing purpose they may be required
• Assist the General Manager in developing an Annual Marketing & Communications Plan for the promotion of the property, Rooms and Food & Beverage goals on a monthly basis
• Handle all dissemination of information to the media and to maintain an effective working relationship with all members of target media, electronic and print, local, national and international to encourage and maximize coverage of all events and promotions
• Host members of the media, strategic partners and clients at functions and events whenever required
• Manage the advertising function in such a way that all advertisements are effective and reflect a positive image of the property and the Rotana brand
• Establish effective relations with Agencies to devise and maximize publicity materials (printed collaterals, radio campaigns, advertising, etc.) as well as handle the production of all promotional materials, including gathering of supporting data and collateral and briefing the advertising agencies and/or printers in order to come up with effective marketing campaigns
• Follow up on all matters related to the MarCom Department including and not limited to press releases, collaterals delivery and dissemination to ensure projects and activities are completed within the set target time
• Manage the online content and imagery of Rotana and the property on rotana.com, rotanatimes.com and in the publication of the Employee newsletters and Intranet to ensure that correct and proper information and appropriate images are in place
• Monitor all media releases for the property and for the competition to ensure that the department is updated on what is written about the property, and what the competitors’ activities are
• Handle effective communication with all departments in the properties to ensure efficient inter-property dissemination of information
• Manage effective direct marketing campaigns to identified target markets using either surface or electronic mailing means, including but not limited to Rotana Rewards
• Take photographs of all internal functions, Banquet and Conference functions and VIP’s visiting in the Hotel for possible press release distribution as well as for documentation
• Submit a monthly report to the General Manager and Corporate Vice President - Marketing updating on all matters related to the activities within the department
• Attend division and General meetings and handle the writing of minutes and documentation whenever required

Skills

• Administrative systems
• Public relations coordination
• Media liaison
• Marketing communications planning
• Press kit management
• Event hosting
• Advertising management
• Agency relations
• Content management
• Media monitoring
• Direct marketing
• Photographing events
• Reporting