Influencer & Collaborations Assistant Manager

Who We Are Fueled by passion, KAYALI was founded in 2018 by beauty mogul and fragrance fanatic, Mona Kattan. Translating to ‘my imagination’ in Arabic, KAYALI provides a modern fragrance experience inspired by Mona’s rich Middle Eastern heritage and the art of layering scents to help you create your mood; where sharing scents is a ritual and smelling good is both an act of goodwill and self-love. Mona collaborates with some of the world’s most renowned perfumers and sources the finest ingredients to create unique juices that are infinitely memorable, long-lasting, and cruelty-free. Each luxurious fragrance is an ode to true craftsmanship and tells a special story, from the addictive notes to the multi-faceted jeweled bottles. Our Mission To make everyone feel like the diamond they are! To build a global community of fragrance lovers through the power of scent and by providing them with the most innovative & luxurious fragrances, education and sharing our Middle Eastern fragrance rituals with the world. Summary The PR & Influencer Relations Assistant Manager will support the development and execution of strategic PR and influencer marketing initiatives to enhance brand awareness, engagement, and growth for KAYALI on a global scale. This role requires a motivated and detail-oriented individual with a passion for beauty and fragrance, strong communication skills, and a collaborative mindset. Benefits · Premium Medical/Dental/Vision coverage · Find your Magic Days · Volunteer Day · Birthday Leave · Egg Freezing Benefits · Employee discounts on all Kayali products · Quarterly product gifting

Assist in the development and implementation of global PR and influencer strategies aligned with KAYALI’s marketing calendar and brand objectives; Contribute to achieving strong global Earned Media Value (EMV) across influencer and media channels; Monitor market trends and competitor activity to support KAYALI’s presence and innovation in the beauty and fragrance industry; Support the growth and maintenance of KAYALI’s influencer database, identifying new talent and nurturing relationships with content creators; Help execute influencer campaigns and partnerships that drive awareness, engagement, and conversion; Track and analyze influencer performance to inform campaign adjustments and improve ROI; Assist in building and maintaining relationships with key media contacts in the beauty and lifestyle space; Support the development of press materials including product information, press releases, and brand storytelling content; Coordinate efforts to secure media coverage including features, interviews, and brand stories; Help organize and execute PR and influencer events, both online and in person, to support launches and brand moments; Collaborate with internal teams to ensure alignment and smooth execution of events and campaigns; Use analytic tools to monitor and report on campaign performance; Prepare campaign reports with insights and recommendations to inform future strategies; Work with freelancers and external partners as needed, promoting a collaborative and creative working environment; Collaborate with global teams to ensure consistent messaging and best practice sharing; Support with influencer and VIP gifting; Work closely with our product development team as well as suppliers to develop merchandise for our PR packages; Assist with influencer outreach; Support with inquiries and requests received through our inbox; Work closely with regional market teams to support with influencer activations.