Aldar Properties
JOB PURPOSE • Develop comprehensive events, promotional and activities plan for Aldar Development to effectively support the launching of new projects and contribute to the success of the entity’s business objectives • Leverage the downstream marketing implementation and tactics with events that reinforce the achievement of those outputs and monitor results ROLES AND RESPONSIBILITIES • Develop short and long-term planning and management of events to build a value-based customer relationships that enable achievement of objectives for Aldar Development • Understand the business value proposition, competitive advantage and generate events and marketing plans built around specific target segments to ensure driving demand and correct positioning of Aldar Development projects • Responsible for smooth execution of events including project conceptualization, management, design, budget, and success measurement tools • Ensure timely and quality execution of all events activities inline with the brand and positioning of Aldar Developments to the desired target audiences • Administer all phases of the event activities, including but not limited to planning, marketing, servicing, and administrative procedures • Develop budgets of each project and ensure the implementation plan is shared with all related parties • Develop, forecast, and monitor events expenses to ensure cost are within the approved budget • Promote the event through different communication channels i.e., digital media, promotional campaign, etc. • Work closely with communications team to ensure maximum leverage from media & PR • Develop methods to evaluate / measure event success i.e., post-event evaluation survey, etc. to ensure high-quality customer experience • Extend any support needed to other team members • Promote the division, stay informed about industry trends, and ensure compliance with regulations QUALIFICATION AND EXPERIENCE RELATED YEAR OF EXPERIENCE: Min of 8+ years of progressive Marketing and Events experience preferably in real estate FIELD OF EXPERIENCE:
Min of 8+ years of progressive Marketing and Events experience preferably in real estate
Develop short and long-term planning and management of events to build a value-based customer relationships that enable achievement of objectives for Aldar Development. Understand the business value proposition, competitive advantage and generate events and marketing plans built around specific target segments to ensure driving demand and correct positioning of Aldar Development projects. Responsible for smooth execution of events including project conceptualization, management, design, budget, and success measurement tools. Ensure timely and quality execution of all events activities inline with the brand and positioning of Aldar Developments to the desired target audiences. Administer all phases of the event activities, including but not limited to planning, marketing, servicing, and administrative procedures. Develop budgets of each project and ensure the implementation plan is shared with all related parties. Develop, forecast, and monitor events expenses to ensure cost are within the approved budget. Promote the event through different communication channels i.e., digital media, promotional campaign, etc. Work closely with communications team to ensure maximum leverage from media & PR. Develop methods to evaluate / measure event success i.e., post-event evaluation survey, etc. to ensure high-quality customer experience. Extend any support needed to other team members. Promote the division, stay informed about industry trends, and ensure compliance with regulations
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