Education Content Marketing Lead

About the Team OpenAI’s Education team is building products and programs that advance how people learn with AI. We work across students, educators, institutions, and education communities to help people use AI thoughtfully and effectively. About the Role We’re looking for an Education Content Marketing Lead who combines exceptional editorial and curriculum judgment with strong content-marketing instincts, a builder’s mindset, and an engineer’s approach to scale. You’ll create high-quality content and the systems that move it from idea to published asset quickly and consistently. This is a hands-on role spanning long-form editorial, curriculum, video, visual content, channel strategy, and content operations. You’ll turn strategic briefs and expert input into useful work for students, educators, institutional leaders, and education communities; grow the channels that reach them; and use data to improve both the content and the engine behind it. Education needs a coherent, measurable content engine across audiences, formats, and channels. This role will turn fragmented requests and one-off production into a prioritized portfolio, reusable workflows, dependable creative capacity, and education-specific channels that compound over time. The goal is not simply to produce more content, but to create work that earns attention, supports learning and engagement, and improves through evidence. In This Role, You Will - Build and continuously improve a scalable content operating system spanning intake, prioritization, resourcing, production, review, publishing, versioning, and reuse. - Apply an engineer’s mindset to map dependencies, remove bottlenecks, automate repeatable work, create modular templates and playbooks, and maintain clear quality standards. - Maintain a single source of truth for the roadmap, editorial calendar, briefs, source material, production status, approvals, assets, and metadata. - Produce and edit content across formats, including long-form articles, blogs, case studies, web and email copy, social posts, educator stories, GIFs, images, and carousels. - Develop practical curriculum and professional-learning resources, including lesson plans, educator guides, AI literacy materials, decks, and train-the-trainer content. - Lead video development from concept through final cut, including story development, scripting, structural editing, interview preparation, and oversight of production and post-production partners. - Own and grow education-specific channels across social, email, websites, and blogs through clear audience strategies, editorial plans, and consistent publishing programs. - Set ambitious growth and engagement goals, define measures of content quality and efficacy, instrument tracking, analyze performance, and use experiments to improve results. - Turn goals and expert input into clear briefs, plans, timelines, and review paths in partnership with Content, Customer Education, Design, Marketing, Product, Research, Policy, Safety, Sales, Partnerships, and Customer Success. - Scale production by sourcing, onboarding, and managing a flexible bench of writers, editors, curriculum developers, designers, video partners, agencies, and other vendors. You Might Thrive In This Role If You - Have significant experience in content production, content marketing, editorial leadership, curriculum development, instructional design, or creative production. - Bring a strong portfolio demonstrating excellent writing and editing across long-form editorial, curriculum or professional learning, video, social, and visual content. - Have built or materially improved content systems, workflows, templates, governance, tooling, automation, or publishing operations. - Have owned digital channels and used audience and performance data to set ambitious growth goals, design experiments, and deliver measurable results. - Are a strong video storyteller, with experience in scripting, structural editing, interview preparation, and collaboration with production and post-production specialists. - Can turn ambiguous, cross-functional input into clear requirements and polished work while sequencing priorities across multiple workstreams. - Have experience sourcing and onboarding external partners and are fluent with content-management, digital-asset-management, project-management, analytics, and automation tools. Nice To Have - Experience working in education, edtech, AI, or another technical field. - Experience creating both curriculum or professional-learning resources and audience-facing marketing content. About OpenAI OpenAI is an AI research and deployment company dedicated to ensuring that general-purpose artificial intelligence benefits all of humanity. We push the boundaries of the capabilities of AI systems and seek to safely deploy them to the world through our products. AI is an extremely powerful tool that must be created with safety and human needs at its core, and to achieve our mission, we mu

Experience in content production, content marketing, editorial leadership, curriculum development, instructional design, or creative production. Strong portfolio across long-form editorial, curriculum or professional learning, video, social, and visual content. Built or improved content systems, workflows, templates, governance, tooling, automation, or publishing operations. Owned digital channels and used audience and performance data to set growth goals, design experiments, and deliver measurable results. Strong video storytelling with scripting, structural editing, interview preparation, and collaboration with production/post-production. Ability to turn ambiguous, cross-functional input into clear requirements and polished work while sequencing priorities across multiple workstreams. Experience sourcing and onboarding external partners; fluency with content-management, digital-asset-management, project-management, analytics, and automation tools.

Build and continuously improve a scalable content operating system; map dependencies, remove bottlenecks, automate repeatable work, create modular templates and playbooks, maintain quality standards; maintain a single source of truth for roadmap and metadata; produce and edit content across formats (long-form articles, blogs, case studies, web and email copy, social posts, educator stories, GIFs, images, carousels); develop practical curriculum and professional-learning resources (lesson plans, educator guides, AI literacy materials, decks, train-the-trainer content); lead video development from concept to final cut; own and grow education-specific channels across social, email, websites, and blogs; set growth/engagement goals, measure content quality and efficacy, instrument tracking, run experiments to improve results; translate goals and expert input into briefs, plans, timelines, and review paths with cross-functional partners; scale production by sourcing and managing writers, editors, curriculum developers, designers, video partners, agencies, and vendors.