Executive - Social Media Marketing

POSITION OBJECTIVE - Manages all social media channels, campaigns to sustain an engaging audience experience and to increase engagement and online audience satisfaction. - Research and analyze social media trends, including social media ad revenue and web visitor data, to improve social media presence and campaign efficacy. - Works in alignment with various departments to promote overall brand through social media channels. - Create timely and engaging content optimized for platform used and intended audience. - Monitor sites for customer service opportunities and initiate conversations on behalf of the brand. - Analyze and report social media actions on a monthly basis for successes and new opportunities. Key Responsibilities - Oversees Group’s brands social media accounts management and online reputation management. - Develops engaging, creative, innovative content for regularly scheduled posts, which enlighten audiences and promote brand-focused messages. - Coordinates social media messaging with advertising departments, brand managers, and quarterly or seasonal company goals. - Audits and analyzes social media presences, including digital advertising costs and returns. - Analyze social media campaigns with tracking systems to gather visitor data and determine efficacy and areas for social media campaign improvement. - Works with other departments to develop social media timelines coinciding with new product releases, ad campaigns, or other brand messages. - Competition Analysis - Monitors and develops reports on competitor activity within social media spaces.

Oversee and manage the group’s social media accounts and online reputation; develop engaging and innovative content for regular posts; coordinate social media messaging with advertising, brand teams, and company goals; audit and analyze social media presence, including ad costs and returns; analyze campaigns with tracking to determine efficacy and opportunities; collaborate with other departments to align social timelines with product launches and campaigns; monitor competitor activity and develop reports.