Influencer & Partnerships Specialist

About Calo At Calo, we're on a mission to make healthy eating easy and accessible. Through personalized meal plans and convenient food solutions, we help people make healthier choices that fit their lifestyles. We're looking for an Influencer & Partnerships Specialist to help grow our brand through strategic creator collaborations, influencer marketing campaigns, and brand partnerships. Role Overview The Influencer & Partnerships Specialist will be responsible for managing influencer relationships and brand collaborations from initial sourcing and negotiation through campaign execution and performance analysis. This role combines influencer marketing, relationship management, campaign coordination, and data analysis. The successful candidate will identify the right creators and brand partners, negotiate mutually beneficial collaborations, ensure campaigns are executed effectively, and track performance to maximize reach, engagement, customer acquisition, and return on marketing spend. The ideal candidate is commercially minded, highly organized, comfortable managing multiple partnerships simultaneously, and capable of building long-term relationships with influencers, creators, and complementary brands. Key Responsibilities 1. Influencer Sourcing & Onboarding - Identify, research, and evaluate influencers and content creators who align with Calo's brand identity, campaign objectives, target audiences, and marketing budgets. - Build and maintain a strong pipeline of potential creators and onboard suitable influencers on a monthly basis. - Evaluate creators based on audience demographics, follower count, engagement rates, content quality, brand fit, and commercial potential. - Negotiate competitive collaboration rates and deliverable packages, including paid partnerships, gifting, and barter arrangements. - Manage influencer onboarding, including collecting relevant information, agreeing on deliverables, and coordinating contracts where required. 2. Influencer Relationship Management & Coordination - Manage day-to-day communication with influencers and creators, including outreach, negotiations, follow-ups, scheduling, and content delivery. - Build and maintain strong relationships with creators to encourage repeat collaborations and long-term brand advocacy. - Coordinate with Finance and Operations to facilitate contract execution, invoicing, product or sample deliveries, food cost approvals, and timely payments. - Ensure all stakeholders are aligned on campaign timelines, deliverables, approvals, and responsibilities. 3. Campaign Planning & Content Execution - Develop clear creative briefs for product launches, seasonal activations, promotional campaigns, and creator-led collaborations. - Communicate campaign objectives, key messaging, content formats, deliverables, timelines, and brand guidelines to influencers. - Review influencer content before publication to ensure brand alignment, messaging accuracy, content quality, and compliance with applicable advertising disclosure requirements. - Monitor campaign execution to ensure content is published on schedule and agreed deliverables are fulfilled. - Identify opportunities to improve campaign concepts, creative execution, and creator engagement. 4. Strategic Brand Partnerships - Identify and approach complementary brands for co-marketing initiatives, giveaways, cross-promotional campaigns, and audience acquisition opportunities. - Develop partnership proposals and coordinate the execution of mutually beneficial collaborations. - Explore opportunities to build long-term relationships with brands that align with Calo's target audience and business objectives. - Support the development of creator ambassador programs and affiliate partnerships, including tier structures, commission models, and performance-based incentives. 5. Influencer Database Management & Performance Reporting - Build and maintain an accurate influencer database covering creator profiles, social media handles, follower counts, collaboration history, content links, and commercial terms. - Track campaign costs, including paid fees, gifting or food costs, estimated organic media value, target cost per thousand impressions (CPM), discount codes, and code redemptions. - Maintain dedicated tracking links or discount codes to measure the effectiveness of individual influencer partnerships. - Update the influencer performance tracker weekly, including campaign reach, engagement, spend, redemption performance, and CPM status. - Analyze campaign results to identify high-performing creators, evaluate return on investment, and recommend which partnerships should be renewed, optimized, or discontinued. - Maintain accurate records of active and expired campaigns, agreements, and performance data. 6. General Marketing Support - Support the wider marketing team with campaign rollouts, cross-functional projects, administrative tasks, and marketing collateral development. - Collaborate

Minimal explicit requirements are not clearly delineated as a standalone section. The role description implies qualifications in influencer marketing, relationship management, campaign planning, analytics, negotiations, and cross-functional coordination, but no discrete list of hard requirements with years or credentials is provided.

Influencer Sourcing & Onboarding; Influencer Relationship Management & Coordination; Campaign Planning & Content Execution; Strategic Brand Partnerships; Influencer Database Management & Performance Reporting; General Marketing Support