E-Commerce Manager, Lacoste & Guess

INSPIRE | EXHILARATE | DELIGHT For over seven decades, Chalhoub Group has been a partner and creator of luxury experiences in the Middle East. In its pursuit to excel as a hybrid luxury retailer, the Group has curated a portfolio of over 10 owned brands and strengthened its distribution and marketing expertise for over 400 international names across luxury fashion, beauty, jewellery, watches, eyewear, and art de vivre categories. Every step at Chalhoub Group is taken to build a future where luxury dreams become reality — bridging cultures and crafting memorable experiences for our consumers. Be it by constantly reinventing itself, committing to innovation, or embracing new technologies, the Group is shaping the future of luxury retail. It delivers seamless omnichannel experiences across more than 950 stores, online platforms, and mobile apps. Driving this innovation journey is The Greenhouse — the Group’s innovation hub, incubator, and accelerator for startups and emerging businesses, regionally and globally. Chalhoub Group fosters a people-at-heart culture rooted in diversity, equity, and inclusion, and a workplace catalysed by forward thinking and future-proofing. Today, it brings together over 16,000 talented professionals across eight countries in the Middle East, with a presence in LATAM. Sustainability is at the core of the Group’s strategy, guided by a clear commitment to people, partners, and the planet. Chalhoub Group is proud to be a member of the United Nations Global Compact, a signatory of the Women’s Empowerment Principles, and to have pledged to reach Net Zero by 2040. What you'll be doing The eCommerce Manager is responsible for driving the eCommerce strategy, managing the online P&L, and optimizing profitable growth. This role involves leveraging data insights, performance marketing, operations and online merchandising strategies to deliver a world-class customer experience while collaborating with internal teams, suppliers, and third-party agencies. Key Responsibilities: 1. Strategy & Planning - eCommerce Strategy: Lead the annual strategy and budget in collaboration with the eCommerce General Manager and Brand General Manager. - Trading Strategy: Manage product, pricing, and promotional strategies to drive site performance and build synergies across all channels (Retail, eCommerce, e-Retail, ..) - P&L Management: Own the online brand P&L and leverage its insights to optimize cost drivers and improve profitability. - Relationship Management: Cultivate internal and external relationships, including third-party agencies and e-Retail teams to drive eCommerce growth 2. Online Merchandising - Merchandising Strategy: Develop and execute a compelling product assortment and presentation strategy based on customer preferences, inventory , performances and trends. - Site Optimization: Oversee product categorization, tagging, and search functionality for improved user experience and conversions. - Promotions & Content: Plan and execute promotions, campaigns, and update product content to reflect accurate pricing, images, and descriptions. 3. Performance Marketing & Web Analytics - Marketing Campaigns: Develop and execute performance marketing strategies across digital channels (PPC, Display, Social, Affiliate) to drive traffic and conversions. - Optimization: Continuously optimize marketing spend, creative, and targeting based on performance data. - Analytics & Reporting: Use web data to identify areas for improvement, understand customer behavior onsite, optimize marketing performance and manage KPIs via eCommerce dashboards. 4. Product Management - Product Strategy: Develop product strategies that align with customer needs and brand objectives. - Cross-Functional Collaboration: Work closely with internal teams to ensure products deliver an exceptional customer experience. 5. Cross-Functional Leadership & Development - Omnichannel Initiatives: Lead innovation in omnichannel experiences and work with central teams product team and Retail teams - Prioritization & Roadmap: Manage the product roadmap and ensure alignment with business goals. What we can offer you With us, you will turn your aspirations into reality. We will help shape your journey through enriching experiences, learning and development opportunities and exposure to different assignments within your role or through internal mobility. Our Group offers diverse career paths for those who are extraordinary, every day. We recognise the value that you bring, and we strive to provide a competitive benefits package which includes health care, child education contribution, remote and flexible working policies as well as exclusive employee discounts. Using GenAI in Your Application Process To support a fair and consistent experience for all candidates, we ask that assessments and interviews are completed independently and without assistance from generative AI tools. This ensures we understand your strengths, your thi

Key Responsibilities:\n1. Strategy & Planning\n- eCommerce Strategy: Lead the annual strategy and budget in collaboration with the eCommerce General Manager and Brand General Manager.\n- Trading Strategy: Manage product, pricing, and promotional strategies to drive site performance and build synergies across all channels (Retail, eCommerce, e-Retail, ..)\n- P&L Management: Own the online brand P&L and leverage its insights to optimize cost drivers and improve profitability.\n- Relationship Management: Cultivate internal and external relationships, including third-party agencies and e-Retail teams to drive eCommerce growth\n2. Online Merchandising\n- Merchandising Strategy: Develop and execute a compelling product assortment and presentation strategy based on customer preferences, inventory , performances and trends.\n- Site Optimization: Oversee product categorization, tagging, and search functionality for improved user experience and conversions.\n- Promotions & Content: Plan and execute promotions, campaigns, and update product content to reflect accurate pricing, images, and descriptions.\n3. Performance Marketing & Web Analytics\n- Marketing Campaigns: Develop and execute performance marketing strategies across digital channels (PPC, Display, Social, Affiliate) to drive traffic and conversions.\n- Optimization: Continuously optimize marketing spend, creative, and targeting based on performance data.\n- Analytics & Reporting: Use web data to identify areas for improvement, understand customer behavior onsite, optimize marketing performance and manage KPIs via eCommerce dashboards.\n4. Product Management\n- Product Strategy: Develop product strategies that align with customer needs and brand objectives.\n- Cross-Functional Collaboration: Work closely with internal teams to ensure products deliver an exceptional customer experience.\n5. Cross-Functional Leadership & Development\n- Omnichannel Initiatives: Lead innovation in omnichannel experiences and work with central teams product team and Retail teams\n- Prioritization & Roadmap: Manage the product roadmap and ensure alignment with business goals.