Content Creation Trainee - Emiratisation

INSPIRE | EXHILARATE | DELIGHT For over seven decades, Chalhoub Group has been a partner and creator of luxury experiences in the Middle East. In its pursuit to excel as a hybrid luxury retailer, the Group has curated a portfolio of over 10 owned brands and strengthened its distribution and marketing expertise for over 400 international names across luxury fashion, beauty, jewellery, watches, eyewear, and art de vivre categories. Every step at Chalhoub Group is taken to build a future where luxury dreams become reality — bridging cultures and crafting memorable experiences for our consumers. Be it by constantly reinventing itself, committing to innovation, or embracing new technologies, the Group is shaping the future of luxury retail. It delivers seamless omnichannel experiences across more than 950 stores, online platforms, and mobile apps. Driving this innovation journey is The Greenhouse — the Group’s innovation hub, incubator, and accelerator for startups and emerging businesses, regionally and globally. Chalhoub Group fosters a people-at-heart culture rooted in diversity, equity, and inclusion, and a workplace catalysed by forward thinking and future-proofing. Today, it brings together over 16,000 talented professionals across eight countries in the Middle East, with a presence in LATAM. Sustainability is at the core of the Group’s strategy, guided by a clear commitment to people, partners, and the planet. Chalhoub Group is proud to be a member of the United Nations Global Compact, a signatory of the Women’s Empowerment Principles, and to have pledged to reach Net Zero by 2040. What You’ll Be Doing As a Content Creation Trainee with The Deal, you'll join a hands-on Marketing environment where you'll have the opportunity to bring a fresh, culturally relevant perspective to our content and social media presence. Working closely with the Marketing team, you'll gain exposure to the full content creation journey. You'll work across TikTok, Instagram, and other digital touchpoints while developing an understanding of how content supports a fast-moving retail business. Your responsibilities will include: - Bring fresh and culturally relevant ideas for TikTok, Instagram, and social media content. - Stay curious about emerging trends, pop culture, digital conversations, and what's capturing the attention of different audiences. - Research content trends across different markets and identify ideas that could be relevant to The Deal. - Support the content creation process from initial concept through to execution. - Assist with short-form video editing and the preparation of social content. - Create simple posters, posts, and creative assets using Canva and similar tools. - Support on-site content shoots, including product preparation, set coordination, and working with the people involved in bringing content to life. - Maintain content calendars, marketing trackers, and upcoming deliverables. - Support basic reporting and data tracking using Excel. - Coordinate with different stakeholders and follow up on actions to ensure content is delivered on time. - Support activations and outlet-based content opportunities when required. - Bring your own ideas to the table while learning how to turn creative thinking into content that can actually be delivered. What You’ll Need to Succeed - UAE National with a Family Book. - A Bachelor's degree in Marketing, Communications, Media, Digital Marketing, Creative Industries, or a related field. - A natural interest in TikTok, Instagram, social media, pop culture, and emerging digital trends. - A creative mindset with the confidence to suggest new ideas. - Familiarity with CapCut or similar video-editing tools. - Familiarity with Canva for creating social posts, posters, and simple visual assets. - Basic Microsoft Excel skills for trackers, calendars, and reporting. - Strong organization skills and the ability to manage multiple priorities. - A proactive mindset - Confidence collaborating and coordinating with different people. - A hands-on attitude and willingness to support content shoots, activations, and in-store execution. Above all, we're looking for a candidate who can combine Gen Z cultural awareness and fresh thinking with the discipline to execute. A candidate that can spot an emerging trend, think about how it could work for The Deal, and help bring that idea to life. What the Group can Offer With us, you will turn your aspirations into reality. We will help shape your journey through enriching experiences, learning and development opportunities and exposure to different assignments within your role or through internal mobility. Our Group offers diverse career paths for those who are extraordinary, every day. We recognise the value that you bring, and we strive to provide a competitive benefits package which includes health care, child education contribution, remote and flexible working policies as well as exclusive employee discounts. Using Ge