Manager - Campaigns, Analytics and MIS

Manager - Campaigns, Analytics and MIS Embark on a journey where your unique contributions are celebrated, and your professional growth is embraced. At ADCB, we nurture a diverse, inclusive community where every voice is valued. About the business area The Retail Banking Group (RBG) supports retail and micro-business customers in managing their finances, through expert advice and the provision of a full suite of specialist products and services in conventional and Shari’ah compliant banking. The business is committed to driving digital innovation to deliver excellence in customer service. We are actively seeking an ambitious professional to join our Retail Banking team at ADCB to work alongside passionate colleagues who share your ambition to redefine excellence in UAE banking. We are actively seeking an ambitious professional to join our Retail Banking team at ADCB to work alongside passionate colleagues who share your ambition to redefine excellence in UAE banking. In this role, your key responsibilities include : Performance Management-Collaborate on the design of information technology infrastructure in order to support Consumer Banking and Small and Medium Enterprises SME’s performance and quality improvement programmes which are aligned to strategic priorities. Focus on improving operational and programme efficiencies in order to support a positive and measurable impact on sales performance and productivity. Build and deploy incentive schemes for front line channels and simulate incentive changes to optimize cost/income ratios Campaign Management-Develop a comprehensive customer marketing database for Small and Medium Enterprise SME, in conjunction the Information technology (IT) department, in order to establish decision sciences, customer targeting methodology (time/event/behavior based). Develop, in close coordination with business and marketing teams, the infrastructure for campaign management to ensure that campaigns can be rolled out on a regular basis for all customer segments. Monitor all Small and Medium Enterprise (SME) campaigns in order to track response rates, conversions, incremental revenues and costs Management Information System (MIS) and Reports- Work with stakeholders to identify/determine functional report requirements, write functional specifications, develop, customize and test reports, score cards and dashboards in order to provide on demand analytics and reporting, build insight and analytics capability and support the Bank's strategic agenda People Management- Manage self and team in line with ADCB’s people management policies, procedures, processes and practices to ensure adherence and to maximize own and employee contribution to business performance. Organize and supervise the activities and work of the team to ensure that targets and objectives are achieved and the business plan is delivered in line with the required policies, processes, procedures and systems Policies, Processes, Systems and Procedures- Implement approved departmental policies, processes and procedures, and ensure employee adherence so that work is carried out to the required standard while delivering the required standards of service to customers and stakeholders Continuous Improvement- Manage and motivate the team to ensure they contribute to, and participate in, the identification and implementation of change initiatives, programmes and projects in line with the Bank’s standards Customer Service- Demonstrate Our Promise and apply the ADCB Service Standards to deliver the Bank’s required levels of service in all internal and external customer interactions The ideal candidate should have the following experience At least 6 years of experience in a Bank and in an analytics function Bachelor’s Degree in Finance or Marketing Knowledge of technology components including Small and Medium Enterprise SME knowhow, business analysis, data analysis and basic knowledge of Structure Query Language (SQL) Knowledge of statistics Advanced Excel skills Logical data interpretation ability Planning, analytical and time management skills What we offer: Competitive Salary : The indicative pay range for this role is AED 22500– AED 38000 per month. Additionally, all employees are eligible to participate in one of our rewarding variable pay plans. Comprehensive Benefits Package : This includes market-leading medical insurance, group life and personal accident insurance, paid leave and leave airfare, employee preferential rates on loans and finance facilities, staff discounts and offers, and children education assistance (for certain job levels). Flexible and Remote Working Options : We understand the importance of work-life balance and offer flexible working arrangements, subject to eligibility and job requirements. Learning and Development Opportunities : We value and facilitate continuous learning and personal development, through a variety of exciting learning opportunities, such as structured instructor-led courses, a comp

At least 6 years of experience in a Bank and in an analytics function. Bachelor’s Degree in Finance or Marketing. Knowledge of technology components including SME knowhow, business analysis, data analysis and basic knowledge of SQL. Knowledge of statistics. Advanced Excel skills. Logical data interpretation ability. Planning, analytical and time management skills.

Performance Management - Collaborate on the design of information technology infrastructure to support Consumer Banking and SME performance and quality improvement programmes aligned to strategic priorities; improve operational and programme efficiencies to boost sales performance and productivity; build and deploy incentive schemes for front line channels and simulate incentive changes to optimize cost/income ratios. Campaign Management - Develop a comprehensive customer marketing database for SME in conjunction with IT to establish decision sciences and targeting methodology; develop infrastructure for campaign management to enable regular campaign rollout for all customer segments; monitor SME campaigns to track response rates, conversions, incremental revenues and costs. MIS and Reports - Identify/report requirements, write specifications, develop, customize and test reports, scorecards and dashboards to provide on-demand analytics; build insight and analytics capability to support the Bank’s strategic agenda. People Management - Manage self and team per ADCB policies; organize and supervise team activities to achieve targets and deliver the business plan. Policies, Processes, Systems and Procedures - Implement departmental policies and procedures and ensure adherence to standards. Continuous Improvement - Motivate the team to participate in change initiatives and projects in line with Bank standards. Customer Service - Deliver service in line with ADCB standards in all interactions.