Keeta

Kuwait-User Growth Operations

Kuwait City, KuwaitPosted 1 weeks ago

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Salary
AED 6k–14k a month· est.
Job type
Full time
Level
Senior
Field
Marketing & Communications
Work mode
On site

About the role

Responsibilities: 1. Develop and execute growth strategies across the full user lifecycle, including new user acquisition, active user retention, churned user reactivation, and referral growth, continuously improving user scale and quality. Drive end-to-end execution from strategy design through launch to retrospective, coordinating with Design, Product, Data, and Marketing teams. 2. Own full-funnel traffic operations, managing in-app resource placements (homepage banners, pop-ups, Push notifications, channel pages, search results, recommendation slots, etc.) including planning, scheduling, and performance evaluation to improve in-app traffic utilization. 3. Drive traffic distribution through advertisement or strategic partnerships with external partners, acquiring high-quality user traffic through co-marketing, resource exchange, and joint operations. 4. Build a traffic tier evaluation framework (in-app / paid / partnerships) to continuously optimize traffic mix and reduce dependency on any single source. Design, build, and operate user growth tool systems to create sustainable growth product capabilities: Design membership tiers, benefits, and progression paths to improve user loyalty and LTV. 5. Build points earning and redemption mechanisms to drive high-frequency engagement and reorder. Design gamified experiences including check-ins, tasks, leaderboards, etc. to boost user participation and activity. 6. Work closely with Product teams to drive growth tool requirements, feature iterations, and data optimization. Collaborate closely with the Data team to establish core growth metrics dashboards (DAU, new-user conversion rate, reorder rate, retention rate, LTV, subsidy efficiency, referral coefficient, etc.). 7. Validate strategies through A/B testing and iterate rapidly based on data feedback. Produce regular user growth analysis reports to support strategic decision-making. Deeply understand Kuwait's local user behavior, cultural preferences, consumption habits, and social media ecosystem to enhance strategy localization. 8. Track competitor user growth strategies and provide regular competitive intelligence reports. Leverage local social trends, festival atmosphere, and user interests to design shareable and viral growth initiatives. Requirements: 1. Proficient in AI tools (e.g. ChatGPT, Copilot, or equivalent); able to integrate AI into daily workflows to drive tangible efficiency gains. 2. Proactively explores new AI tools; strong AI learning mindset - comfortable experimenting and documenting best practices in real business contexts. Highlights: 1. Full AI toolkit at your fingertips - you won't just use AI; you'll define what AI-driven operations look like in your market. 2. Pioneer AI-enhanced workflows with cutting-edge tools, shaping the future of your function.

Requirements

Proficient in AI tools (e.g. ChatGPT, Copilot, or equivalent); able to integrate AI into daily workflows to drive tangible efficiency gains. Proactively explores new AI tools; strong AI learning mindset - comfortable experimenting and documenting best practices in real business contexts.

Responsibilities

  • - Develop and execute growth strategies across the full user lifecycle, including new user acquisition, active user retention, churned user reactivation, and referral growth, continuously improving user scale and quality. Drive end-to-end execution from strategy design through launch to retrospective, coordinating with Design, Product, Data, and Marketing teams.
  • - Own full-funnel traffic operations, managing in-app resource placements (homepage banners, pop-ups, Push notifications, channel pages, search results, recommendation slots, etc.) including planning, scheduling, and performance evaluation to improve in-app traffic utilization.
  • - Drive traffic distribution through advertisement or strategic partnerships with external partners, acquiring high-quality user traffic through co-marketing, resource exchange, and joint operations.
  • - Build a traffic tier evaluation framework (in-app / paid / partnerships) to continuously optimize traffic mix and reduce dependency on any single source. Design, build, and operate user growth tool systems to create sustainable growth product capabilities: Design membership tiers, benefits, and progression paths to improve user loyalty and LTV.
  • - Build points earning and redemption mechanisms to drive high-frequency engagement and reorder. Design gamified experiences including check-ins, tasks, leaderboards, etc. to boost user participation and activity.
  • - Work closely with Product teams to drive growth tool requirements, feature iterations, and data optimization. Collaborate closely with the Data team to establish core growth metrics dashboards (DAU, new-user conversion rate, reorder rate, retention rate, LTV, subsidy efficiency, referral coefficient, etc.).
  • - Validate strategies through A/B testing and iterate rapidly based on data feedback. Produce regular user growth analysis reports to support strategic decision-making. Deeply understand Kuwait's local user behavior, cultural preferences, consumption habits, and social media ecosystem to enhance strategy localization.
  • - Track competitor user growth strategies and provide regular competitive intelligence reports. Leverage local social trends, festival atmosphere, and user interests to design shareable and viral growth initiatives.

Skills

  • AI tools proficiency
  • Growth hacking
  • A/B testing
  • User acquisition
  • Retention strategies
  • Data-driven decision making
  • Cross-functional collaboration
  • Digital marketing
  • Partner/co-marketing
  • Gamification design
  • Product growth tooling
  • Metrics dashboards
  • Localization and market adaptation
  • Competitive intelligence

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