Marketing Campaign Expert

Responsibilities: 1. Own platform-level marketing campaigns end to end - design campaign mechanics, plan campaign calendars and rhythm, develop supply-demand strategies and promotional mechanics, and drive execution, review, and iteration. 2. Accountable for campaign order penetration and AOV. 3. Own the planning and allocation of C-side subsidy budgets for marketing campaigns. 4. Design promotional mechanics and platform voucher strategies based on user segmentation and lifecycle, define subsidy mechanisms for each campaign, and balance the platform-merchant funding structure. 5. Accountable for user mix and subsidy ROI during campaign periods. 6. From a user perspective, work with the supply/BD teams to define merchant strategies during campaigns, select campaign merchant pools, control supply quality, and ensure price competitiveness across the campaign. 7. Build the campaign data monitoring framework, perform root-cause analysis based on fluctuations in key metrics, and codify campaign methodologies for reuse. 8. Partner with product and engineering teams to build marketing mechanics and tools tailored to the target market, improving campaign conversion efficiency. Requirements: 1. 5+ years of marketing/campaign operations experience in e-commerce, food delivery, or local lifestyle platforms; e-commerce and food delivery campaign backgrounds preferred. 2. Proficient with BI/SQL tools; able to independently perform metric decomposition, root-cause analysis, and campaign review reports. 3. Deep understanding of both supply and users: solid grasp of merchant operations logic (pricing, subsidies, category mix); merchant recruitment or merchant operations experience is a plus; hands-on experience with user segmentation, lifecycle operations, and voucher mechanics design. 4. Able to break down ambiguous business problems into quantifiable metrics and actionable plans; comfortable with fast pace and high pressure. 5. Fluent English (working language): able to independently run cross-cultural meetings and write proposals in English; strong cross-cultural communication skills. 6. Familiarity with Middle East consumer culture, religious rhythms, and the competitive landscape is a plus. Highlights: 1. You'll be working with outstanding talent, tackling the most challenging business in a relaxed and collaborative atmosphere. 2. It has a startup vibe, you'll have the opportunity to put your own ideas into practice and genuinely influence the direction of the business.

5+ years of marketing/campaign operations experience in e-commerce, food delivery, or local lifestyle platforms; e-commerce and food delivery campaign backgrounds preferred. Proficient with BI/SQL tools; able to independently perform metric decomposition, root-cause analysis, and campaign review reports. Deep understanding of both supply and users: solid grasp of merchant operations logic (pricing, subsidies, category mix); merchant recruitment or merchant operations experience is a plus; hands-on experience with user segmentation, lifecycle operations, and voucher mechanics design. Able to break down ambiguous business problems into quantifiable metrics and actionable plans; comfortable with fast pace and high pressure. Fluent English (working language): able to independently run cross-cultural meetings and write proposals in English; strong cross-cultural communication skills. Familiarity with Middle East consumer culture, religious rhythms, and the competitive landscape is a plus.

Own platform-level marketing campaigns end to end - design campaign mechanics, plan campaign calendars and rhythm, develop supply-demand strategies and promotional mechanics, and drive execution, review, and iteration. Accountable for campaign order penetration and AOV. Own the planning and allocation of C-side subsidy budgets for marketing campaigns. Design promotional mechanics and platform voucher strategies based on user segmentation and lifecycle, define subsidy mechanisms for each campaign, and balance the platform-merchant funding structure. Accountable for user mix and subsidy ROI during campaign periods. From a user perspective, work with the supply/BD teams to define merchant strategies during campaigns, select campaign merchant pools, control supply quality, and ensure price competitiveness across the campaign. Build the campaign data monitoring framework, perform root-cause analysis based on fluctuations in key metrics, and codify campaign methodologies for reuse. Partner with product and engineering teams to build marketing mechanics and tools tailored to the target market, improving campaign conversion efficiency.