Category Growth Expert (Grocery)

About the role

Requirements

• 1. Bachelor's degree or above, with 3+ years of experience in category management in retail/e-commerce/local life services industries; prior experience in overseas markets or the Gulf region is preferred.
• 2. Able to build category systems from scratch, familiar with category tree construction, product selection logic, pricing strategies and allowance ROI analysis.
• 3. Possess solid business analysis and data modeling capabilities, proficient in using data analysis tools, able to discover business opportunities from data and convert them into strategies.
• 4. Possess strong English language proficiency, capable of using it as a working language and able to communicate and report independently with internal and external teams in English.
• 5. Possess cross-team collaboration and project management capabilities, able to quickly build processes and drive multi-role collaboration implementation in the early stages of business operations, with a strong sense of responsibility.

Responsibilities

• 1. Responsible for the strategic planning and execution of Keeta's grocery business across all retail categories, leveraging insights from Kuwait's local retail market to establish a category growth framework and define the rhythm and priorities for category expansion.
• 2. Led the end-to-end setup of a new merchant onboarding pricing system, including pricing model design, competitor price monitoring, and optimization of category gross margin structures, ensuring commercial capabilities and merchant appeal.
• 3. Develop category allowance strategies to balance user growth, merchant retention, and operational efficiency through data analysis, and output weekly/monthly business performance reports to drive strategy iteration.
• 4. Collaborate with operations and frontline teams to develop performance plans, break down category goals into individual/team dimensions, and establish data-driven performance evaluation and incentive mechanisms.
• 5. Continuously track key category metrics (GMV, order volume, visit-to-purchase rate, conversion rate, etc.), identify growth opportunities and anomalies, and output actionable strategy recommendations to drive implementation.

Skills

• Category management
• Pricing strategy
• Competitive price monitoring
• Data analysis
• Data modeling
• English proficiency
• Cross-team collaboration
• Project management
• Merchant onboarding
• Category tree construction
• Product selection logic
• ROI analysis
• GMV tracking
• Category performance analytics