Senior Conversion Rate Optimization manager

Job Description

Requirements

• - 5+ years of hands-on experience in Conversion Rate Optimization, Growth Marketing, Digital Analytics, or Performance Marketing.
• - Proven experience working with the Saudi Arabian market, with a strong understanding of local customer behavior, digital trends, and online purchasing patterns.
• - Strong practical experience with A/B testing, multivariate testing, experimentation frameworks, and hypothesis development.
• - Advanced proficiency with tools such as:
• - Google Analytics 4 (GA4)
• - Google Tag Manager (GTM)
• - Microsoft Clarity
• - Hotjar
• - Mixpanel
• - VWO
• - Optimizely
• - AB Tasty or similar experimentation platforms
• - Strong understanding of conversion funnels, UX/UI principles, customer journey mapping, and landing-page optimization.
• - Proven experience optimizing both lead-generation and e-commerce websites.
• - Demonstrated ability to deliver measurable improvements in conversion rate, CPA, CPL, ROAS, revenue, or lead quality.
• - Strong analytical skills with the ability to work with complex datasets and translate findings into actionable recommendations.
• - Experience working closely with designers, developers, performance marketers, and content teams.
• - Strong understanding of paid media landing-page optimization.
• - Ability to manage multiple CRO projects and client accounts simultaneously within an agency environment.
• - Excellent communication, presentation, and stakeholder-management skills.
• - Strong Arabic and English communication skills.
• Preferred Qualifications
• - Previous experience working within a digital marketing or advertising agency in Saudi Arabia.
• - Experience managing CRO programs for multiple clients simultaneously.
• - Strong understanding of Saudi e-commerce and lead-generation audiences.
• - Familiarity with CRM data and lead-quality analysis.
• - Experience with Looker Studio or other data visualization tools.
• - Familiarity with HTML, CSS, and JavaScript.
• - Experience working with platforms such as Shopify, WordPress, WooCommerce, or similar CMS/e-commerce platforms.
• Key Performance Indicators
• Success in this role may be measured through:
• - Conversion Rate
• - Cost per Lead (CPL)
• - Cost per Acquisition (CPA)
• - Lead Quality
• - Revenue per Visitor
• - Checkout Completion Rate
• - Form Completion Rate
• - Landing Page Conversion Rate
• - A/B Testing Win Rate
• - Experiment Velocity
• - ROAS Improvement
• - Funnel Drop-off Reduction
• - Revenue Growth Generated Through CRO Initiatives
• Ideal Candidate
• The ideal candidate is someone who does not rely on assumptions when optimizing digital experiences. They use data, user behavior, experimentation, and continuous testing to determine what actually improves performance.
• They should be comfortable working in a fast-paced agency environment, managing different client industries, and clearly demonstrating how CRO initiatives have contributed to measurable business results.

Responsibilities

• - Develop and lead CRO strategies across multiple client websites, landing pages, and digital campaigns.
• - Analyze user behavior, website performance, customer journeys, and conversion funnels to identify optimization opportunities.
• - Build and manage structured A/B testing and experimentation roadmaps.
• - Develop hypotheses based on quantitative and qualitative data.
• - Conduct A/B tests, multivariate tests, usability tests, and other experimentation initiatives.
• - Analyze test results and translate findings into clear business recommendations.
• - Optimize landing pages for paid media campaigns to improve conversion rates, CPL, CPA, ROAS, and lead quality.
• - Improve e-commerce funnels, including product pages, category pages, cart, checkout, and post-purchase journeys.
• - Identify friction points, drop-off areas, and usability issues across customer journeys.
• - Use heatmaps, session recordings, funnel analysis, and behavioral analytics to understand user behavior.
• - Work closely with UX/UI designers to improve page structure, messaging, layouts, CTAs, forms, and overall user experience.
• - Collaborate with developers to ensure CRO recommendations and experiments are implemented correctly.
• - Partner with Performance Marketing, SEO, Content, Creative, and Account Management teams to align CRO initiatives with client objectives.
• - Set up and validate conversion tracking, events, funnels, and measurement frameworks.
• - Develop CRO dashboards and regularly report performance, findings, and recommendations to internal teams and clients.
• - Present CRO strategies, experiment results, and optimization recommendations to clients and senior stakeholders.
• - Stay updated on digital behavior, e-commerce trends, and conversion best practices within the Saudi market.

Skills Required