Head of Acquisition

About the role

Requirements

• - Experience in iGaming, betting, crypto or a similar vertical is required.
• - Strong experience in customer acquisition, growth or performance marketing.
• - Highly commercial and numbers-driven.
• - Strong understanding of acquisition funnels and unit economics.
• - Comfortable owning budgets and being accountable for results.
• - Bias toward launching and learning rather than over-planning.
• - Able to operate strategically while still getting into the execution.
• - Resourceful and willing to test unconventional acquisition ideas.
• - Comfortable working in a fast-moving early-stage company.

Responsibilities

• - Own Blitzed's overall player acquisition strategy and execution.
• - Build and manage a pipeline of acquisition experiments.
• - Identify and test new acquisition channels.
• - Own paid acquisition across relevant platforms and networks.
• - Develop our affiliate acquisition strategy and grow the affiliate channel.
• - Develop creator, influencer and streamer acquisition channels.
• - Explore sponsorships, partnerships and unconventional distribution opportunities.
• - Improve acquisition funnels from first impression through registration, deposit and repeat play.
• - Work with creative resources to develop and rapidly test new ads, content and campaigns.
• - Track performance across CAC, CPA, FTDs, conversion, retention and player value.
• - Understand the quality and economics of players coming from each channel.
• - Allocate acquisition budgets based on performance.
• - Scale channels that demonstrate strong economics and cut those that don't.
• - Analyse competitors and identify acquisition tactics worth testing.
• - Build processes, reporting and eventually a team around channels that prove successful.

Skills

• User acquisition
• Performance marketing
• Paid acquisition
• Affiliate marketing
• Creator/influencer partnerships
• Channel testing
• Budget management
• Funnel optimization
• CAC/CPA optimization
• Retention and player value analysis
• Experimentation
• Growth marketing