Assistant Marketing Manager

Crowne Plaza Muscat OCEC is a distinguished five-star hotel located within the iconic Oman Convention and Exhibition Centre in Muscat. Combining modern luxury with traditional Omani hospitality, the hotel offers exceptional accommodation, world-class dining, and state-of-the-art meeting and event facilities. As a preferred destination for business travellers, conference delegates, and leisure guests, Crowne Plaza Muscat OCEC prides itself on delivering personalized service, innovative experiences, and seamless connectivity. Strategically positioned in Oman’s vibrant capital, it serves as a gateway to the region’s cultural heritage and burgeoning business landscape.​ What is the job?​ The Assistant Marketing Manager will support development, execution, and optimisation of marketing strategies designed to enhance brand awareness, grow revenue from rooms, food & beverage, events & conferences, and to ensure consistent alignment with IHG / Crowne Plaza brand standards. This role requires both creative and analytical skills, strong cross‐departmental collaboration, and a proactive mind-set to respond to market trends, competitor activity, and evolving guest expectations Your day to day​ • Assist in developing the annual and quarterly marketing plans, aligned with hotel objectives • Help manage and monitor the marketing budget; track spend vs ROI and suggest reallocations when needed • Support forecasting of marketing campaign outcomes • Oversee the hotel’s digital footprint: website content, SEO/SEM optimization, online travel agency (OTA) listings • Plan and execute social media strategies across platforms (Instagram, Facebook, LinkedIn etc.), including content calendars, posts, ad campaigns • Coordinate email marketing campaigns, display advertising, retargeting and online promotions • Manage production of digital assets: photos, videos, graphics, ensuring alignment with brand standards • Launch marketing campaigns in support of rooms, F&B, events & meetings; measure their effectiveness • Use analytics tools (e.g., Google Analytics, Social Media Insights, Meta Ads, etc.) to monitor performance, draw insights, report, and optimize • Prepare KPI reports for the senior management and recommend improvements • Develop PR strategies; maintain media relations; write & distr

Assist in developing the annual and quarterly marketing plans, aligned with hotel objectives. Help manage and monitor the marketing budget; track spend vs ROI and suggest reallocations when needed. Support forecasting of marketing campaign outcomes. Oversee the hotel’s digital footprint: website content, SEO/SEM optimization, online travel agency (OTA) listings. Plan and execute social media strategies across platforms (Instagram, Facebook, LinkedIn etc.), including content calendars, posts, ad campaigns. Coordinate email marketing campaigns, display advertising, retargeting and online promotions. Manage production of digital assets: photos, videos, graphics, ensuring alignment with brand standards. Launch marketing campaigns in support of rooms, F&B, events & meetings; measure their effectiveness. Use analytics tools (e.g., Google Analytics, Social Media Insights, Meta Ads, etc.) to monitor performance, draw insights, report, and optimize. Prepare KPI reports for the senior management and recommend improvements. Develop PR strategies; maintain media relations; write & distribute PR materials.