Manager - E-Commerce (Category Management)

Sales and Commercial Performance • Formulate and implement strategies & procedures for better commercial performance • Study online competition for Furniture on a daily / weekly / monthly basis • Take corrective actions for our pricing, recommend items based on past learning and ongoing competition activities • Plan promotion/event for E-commerce sales • Forecast products & quantities for the sale and ensuring the inventory/stock availability • Work closely to ensure that the range is representative rightly on E-Com/Website. • Work closely with Buyers for E-commerce exclusive product and range (not for store) • Analyse the MIS/Reports and highlight the key trends and way forward • Suggest improvements based on benchmark practices Content & Online Promotion • Ensure 95% listing of all livestock on the e-commerce portal at any given time • Circulate weekly count of active items listed Vs active stocks in portfolio department wise (every Week) • Ensure timely testing of links and implementation on the e-commerce portal • Recommend ecommerce store promotions in consultation with the Buyers, Retail Ops & Marketing • Ensure all required communications for the promotions is developed, designed within the timeline • Recommend events specific to Brand, Product category and Season • Forecast along with the Buyers & Retail Operations to the increase in footfall sales during the promotions Competition Mapping • Conduct periodic market research to study the customer profile/preferences & buying patterns • Conduct market research to study the effectiveness of the media campaign & with respect to the money spent, in coordination with digital marketing team • Ensure being proactive on tracking various competition websites and take corrective actions MIS • Weekly reports on category (Top Seller, Ageing analysis, Ecom Exclusive Sharing, Etc.) • Operation Reports (NPS, CC Complaints, Product Feedback) Budgeting & Planning • Review the sales budgets and make recommendations to the management as deemed necessary

Sales and Commercial Performance • Formulate and implement strategies & procedures for better commercial performance • Study online competition for Furniture on a daily / weekly / monthly basis • Take corrective actions for our pricing, recommend items based on past learning and ongoing competition activities • Plan promotion/event for E-commerce sales • Forecast products & quantities for the sale and ensuring the inventory/stock availability • Work closely to ensure that the range is representative rightly on E-Com/Website. • Work closely with Buyers for E-commerce exclusive product and range (not for store) • Analyse the MIS/Reports and highlight the key trends and way forward • Suggest improvements based on benchmark practices Content & Online Promotion • Ensure 95% listing of all livestock on the e-commerce portal at any given time • Circulate weekly count of active items listed Vs active stocks in portfolio department wise (every Week) • Ensure timely testing of links and implementation on the e-commerce portal • Recommend ecommerce store promotions in consultation with the Buyers, Retail Ops & Marketing • Ensure all required communications for the promotions is developed, designed within the timeline • Recommend events specific to Brand, Product category and Season • Forecast along with the Buyers & Retail Operations to the increase in footfall sales during the promotions Competition Mapping • Conduct periodic market research to study the customer profile/preferences & buying patterns • Conduct market research to study the effectiveness of the media campaign & with respect to the money spent, in coordination with digital marketing team • Ensure being proactive on tracking various competition websites and take corrective actions MIS • Weekly reports on category (Top Seller, Ageing analysis, Ecom Exclusive Sharing, Etc.) • Operation Reports (NPS, CC Complaints, Product Feedback) Budgeting & Planning • Review the sales budgets and make recommendations to the management as deemed necessary