Director - Digital Marketing

Director - Digital Marketing Job Details | theredsead By continuing to use and navigate this website, you are agreeing to the use of cookies. Accept Close Skip to main content Language English View Profile Home Job Opportunities Language English View Profile Home Job Opportunities Home Job Opportunities Language English View Profile Search by Keyword Show More Options Loading... Department All Apply now » Director - Digital Marketing Division: Development Department: Residential Development Company: Red Sea Global Be the change. Join the world’s most visionary developer. Red Sea Global (RSG) is showing that there is a better way to positively shape the places we live, work and travel. We are purpose-driven and committed to people and planet. Our transformative programs are a driving force to achieving Vision 2030, as well as leading the world towards regenerative tourism. Join RSG and be part of the positive change for Saudi Arabia and the world. Job Purpose: To lead, grow and optimize all Residential Marketing corporate and destination Digital Channels and Platforms through the development of engaging content and the running of successful digital campaigns that meet or exceed specific business objectives of a particular time and budget. Working closely with the PR & Communications, Marketing, Events, Trade and Smart Destination teams to ensure messaging, branding and audience targeting, engagements and conversions are supported across all corporate and destination digital touchpoints. Job Responsibilities - Leadership Strategic Contribution Direct the implementation of the annual business plan and targets and implement the strategic agenda of the Digital Marketing function to deliver the RSG vision, mission and business objectives. Ensure that the Digital Marketing strategy for both the corporate brand (RSG) and the destination brand are translated into operational business plans for Social Media Channels, Website Platforms, Content Creation and digital Marketing Campaigns and monitor the performance and execution of those plans in order to achieve functional objectives and deliver the company’s strategy. Play a leading role on the Tourism Services component of RSG’s smart destination strategy. Leadership Direct the activities of the Digital Marketing team to ensure that all work is carried out efficiently, in line with the strategic project management plans, policies and procedures. Build and lead a motivated, engaged and competent team, by setting priorities and objectives, managing performance, and providing ongoing feedback and coaching to meet the functional challenges and goals, building effective succession planning Serve as a role model to ensure employees’ awareness and commitment to RSG vision, mission, values, fundamentals and corporate strategy to establish a highly engaged and motivated human resources, and continuously improve performance. Budget Lead the preparation of the functional budget and monitor financial performance versus the budget so that the business is aware of anticipated costs/revenues, areas of unsatisfactory performance are identified, and potential performance improvement opportunities are capitalized upon. Job Responsibilities - Functional Digital Marketing Develop, launch and optimize marketing campaigns for RSG and the destination brand via social media channels, display advertising, search engine marketing (SEM) and remarketing to meet the objectives of the specific campaign – such as reach (awareness), consideration (engagement) and conversion (sales). Work with media agencies to develop optimal digital marketing plans that are executed in a timely fashion and are measured in detailed reports to meet or exceed KPIs set. Execute and monitor digital marketing plans to increase RSG and the destination brand website page views, unique visitors, dwell time and site “stickiness” to encourage repeat usage. Upload and boost posts concerning ongoing projects by targeting a specific audience channel (defined by age, interest and location) on different social media platforms, use fan acquisition ads, engagement tactics, google ads, youtube ads and interact with the audience to enhance RSG marketing presence. Measure and report performance of all digital marketing key performance indicators such as website visits, social media followers reached, post engagements and conversions. Social Media Channels Manage the corporate identity by sharing interesting and engaging business facts, business activity, corporate social responsibility projects etc. to expose different aspects of RSG. Ensure that the Social Media channels team is responding to all audience requests and questions in a consistent way and with reliable information to ensure a proper image for RSG. Analyze and report the impact of digital activities on brand awareness through defining the ROI of social media campaigns by identifying the number of audience target through social media platforms that show interest in RSG. Ana

Job Responsibilities - Leadership Strategic Contribution Direct the implementation of the annual business plan and targets and implement the strategic agenda of the Digital Marketing function to deliver the RSG vision, mission and business objectives. Ensure that the Digital Marketing strategy for both the corporate brand (RSG) and the destination brand are translated into operational business plans for Social Media Channels, Website Platforms, Content Creation and digital Marketing Campaigns and monitor the performance and execution of those plans in order to achieve functional objectives and deliver the company’s strategy. Play a leading role on the Tourism Services component of RSG’s smart destination strategy. Leadership Direct the activities of the Digital Marketing team to ensure that all work is carried out efficiently, in line with the strategic project management plans, policies and procedures. Build and lead a motivated, engaged and competent team, by setting priorities and objectives, managing performance, and providing ongoing feedback and coaching to meet the functional challenges and goals, building effective succession planning Serve as a role model to ensure employees’ awareness and commitment to RSG vision, mission, values, fundamentals and corporate strategy to establish a highly engaged and motivated human resources, and continuously improve performance. Budget Lead the preparation of the functional budget and monitor financial performance versus the budget so that the business is aware of anticipated costs/revenues, areas of unsatisfactory performance are identified, and potential performance improvement opportunities are capitalized upon. Job Responsibilities - Functional Digital Marketing Develop, launch and optimize marketing campaigns for RSG and the destination brand via social media channels, display advertising, search engine marketing (SEM) and remarketing to meet the objectives of the specific campaign – such as reach (awareness), consideration (engagement) and conversion (sales). Work with media agencies to develop optimal digital marketing plans that are executed in a timely fashion and are measured in detailed reports to meet or exceed KPIs set. Execute and monitor digital marketing plans to increase RSG and the destination brand website page views, unique visitors, dwell time and site “stickiness” to encourage repeat usage. Upload and boost posts concerning ongoing projects by targeting a specific audience channel (defined by age, interest and location) on different social media platforms, use fan acquisition ads, engagement tactics, google ads, youtube ads and interact with the audience to enhance RSG marketing presence. Measure and report performance of all digital marketing key performance indicators such as website visits, social media followers reached, post engagements and conversions. Social Media Channels Manage the corporate identity by sharing interesting and engaging business facts, business activity, corporate social responsibility projects etc. to expose different aspects of RSG. Ensure that the Social Media channels team is responding to all audience requests and questions in a consistent way and with reliable information to ensure a proper image for RSG. Analyze and report the impact of digital activities on brand awareness through defining the ROI of social media campaigns by identifying the number of audience target through social media platforms that show interest in RSG.