Dir-Sales & Marketing-B

JOB SUMMARY Functions as the leader of the property’s sales department for properties with bookings over 300 peak rooms and significant local catering revenue. Manages the property's reactive and proactive sales efforts. Provides day to day leadership to sales associates to achieve property sales objectives with overall responsibility for achieving booking goals and property revenues. Implements the brand’s service strategy and applicable brand initiatives in all aspects of the sales process and focuses on building long-term, value-based customer relationships that enable achievement of the hotel’s’ sales objectives. Evaluates the property’s participation in the various sales channels (e.g., Area Sales, Group Sales within the Sales Office, electronic lead channels, etc.) and develops strong working relationships to proactively position and market the property. Manages the marketing budget to enable development of property specific campaigns, promotions and collateral to drive revenue and meet property objectives. Interfaces with regional marketing communications for regional and national promotions pull through. Develops and implements property–wide strategies that deliver products and services to meet or exceed the needs and expectations of the brand’s target customer profile and property associates and provides a return on investment to the owner and Marriott International. CANDIDATE PROFILE Education and Experience Required: • 2-year degree from an accredited university in Business Administration, Marketing, Hotel and Restaurant Management, or related major; 4 years experience in the sales and marketing or related professional area. OR • 4-year bachelor's degree in Business Administration, Marketing, Hotel and Restaurant Management, or related major; 2 years experience in the sales and marketing or related professional area. Preferred: • 4 year college degree. • Demonstrated skills in supervising a team. • Lodging sales experience. • Hotel industry work experience, demonstrating progressive career growth and a pattern of exceptional performance. CORE WORK ACTIVITIES Managing Sales Activities • Manages the development of a strategic account plan for the demand generators in the market. • Manages the property's reactive and proactive sales efforts. • Determines and develops marketing communication activities, in conjunction with Regional Marketing Communications. • Provides customer intelligence in evaluating the market and economic trends that may lead to changes in sales strategy to meet or exceed customer expectations. • Reviews the Strategic Alignment Review (STAR) report, competitive shopping reports and uses other resources to maintain an awareness of the hotel’s market position. • Researches competitor’s sales team strategies to identify ways to grow occupancy and RevPAR and increase market share. • Attends sales strategy meetings to provide input on weekly and overall sales strategy. • Suggests innovative marketing ideas and develops deployment strategies to continue to grow market share. • Evaluates and supports participation and account deployment with Area Sales and Group Sales within the Sales Office. • Serves as the sales contact for the General Manager, property leadership team, Group Sales and Area Sales leaders. • Serves as the sales contact for customers; serves as the customer advocate. • Serves as hotel authority on sales processes and sales contracts. • Serves as the property sales liaison with Area Sales, Group Sales, Revenue Management, Event Management, Regional Marketing Communications and other hotel departments as appropriate. • Participates in sales calls with members of the Sales and Marketing team to acquire new business and/or close on business. • Identifies public relations opportunities and coordinates activities to augment the overall marketing communication strategy. • Supports the General Manager by coordinating crisis communications. • Executes and supports Marriott’s Customer Service Standards and hotel’s Brand Standards. • Executes and supports the operational aspects of business booked (e.g., generating proposal, writing contract, customer correspondence). • Participates in and practices daily service basics of the brand (e.g., , Marriott Hotels and Resorts (MHR) Spirit to Serve Daily Basics, Renaissance Hotels and Resorts (RHR) Savvy Service Basics, Courtyard, SpringHill Suites, Fairfield Inn Basics of the Day, Residence Inn Daily Huddle, or TownePlace Suites Morning Meeting). • Implements a seamless turnover from sales to operations and back to sales while consistently delivering high level of service. • Monitors the effective resolution of guest issues that arise as a result of the sales process by creating mechanisms to channel issues to property leadership and/or other appropriate stakeholders. • Maintains successful performance by increasing revenues, controlling expenses and providing a return on inve

2-year degree in Business Administration, Marketing, Hotel and Restaurant Management, or related major; 4 years experience in the sales and marketing or related professional area. OR 4-year bachelor's degree in Business Administration, Marketing, Hotel and Restaurant Management, or related major; 2 years experience in the sales and marketing or related professional area.

Managing Sales Activities • Develop strategic account plans for demand generators in the market. • Lead reactive and proactive sales efforts. • Determine and develop marketing communication activities with Regional Marketing Communications. • Provide customer intelligence to evaluate market trends and adjust sales strategy. • Review STAR and competitive reports to maintain market position awareness. • Research competitors' sales strategies to grow occupancy, RevPAR, and market share. • Attend sales strategy meetings to influence weekly and overall strategy. • Propose innovative marketing ideas and deployment strategies to grow market share. • Evaluate and support participation with Area Sales and Group Sales within the Sales Office. • Serve as the sales contact for General Manager, property leadership, Group Sales, and Area Sales. • Act as the customer advocate and liaison for sales processes and contracts. • Coordinate with various hotel departments and external partners as appropriate. • Participate in sales calls to acquire or close business. • Identify PR opportunities and coordinate activities to bolster marketing strategy. • Support crisis communications for General Manager. • Execute Marriott’s Customer Service Standards and Brand Standards. • Manage operational aspects of booked business (proposal generation, contract writing, customer correspondence). • Ensure smooth turnover from sales to operations and back, delivering high service levels. • Monitor resolution of guest issues related to the sales process and route to appropriate stakeholders. • Maintain performance by increasing revenues, controlling expenses, and delivering ROI.