Cluster Activations & Advocacy Assitant Director

JOB SUMMARY This role will ensure that each property maximizes exposure through: • Consistent brand collaborations • Influencer engagement • On-property marketing activations and partnerships • Support all destination-driven events Given the growing competitiveness of the destination and the importance of experiential marketing in driving brand awareness, the Cluster Activations & Advocacy Assistant Director will play a key role in translating marketing strategies into high-impact local initiatives that generate visibility, footfall, and revenue opportunities across our four Marriott Luxury, The Red Sea and AMAALA resorts. This position will act as the execution lead for cluster influencer engagement, brand activations and on-property and destination events/entertainment efforts, ensuring alignment with brand standards while amplifying each hotel's unique positioning within the destination. Reporting and working clsoely with the Cluster Director of Marketing for The Red Sea and AMAALA resorts, they will be responsible for planning and executing marketing activations, PR initiatives, partnerships, and on-property events across the cluster’s four hotels. The role focuses on strengthening brand visibility, supporting revenue-driving initiatives, and enhancing guest engagement through strategic collaborations, media relations, and experiential marketing activities. Key Responsibilities Brand Advocacy • Develop and execute the annual advocacy strategy across all properties. • Build long-term relationships with luxury opinion leaders, tastemakers, creators and cultural ambassadors. • Create advocacy programs that transform guests into brand ambassadors. • Identify emerging luxury trends and partnership opportunities. • Develop advocacy KPIs including: • Share of Voice • Earned Media Value • Influencer ROI • Brand Sentiment • Organic Reach • Advocacy Conversion Influencer Marketing Lead the end-to-end influencer program Responsibilities include: • Annual influencer roadmap • Manage our influencer marketing agency • Creator videntification or validation • Brief development • Deliverables tracking • Long-term ambassador relationships Manage relationships with: • Luxury creators • Travel creators • Wellness experts • Culinary talent • Fashion personalities • Design leaders • Marine conservation advocates • Family travel creators Marketing Activations • Plan and execute marketing activations that enhance brand visibility and guest engagement across the cluster hotels • Support the activation of seasonal campaigns, brand initiatives, and promotional activities through brand collaborations and influencer marketing • Coordinate cross-property marketing initiatives that drive footfall and local awareness. • Develop creative concepts for experiential marketing activities aligned with each hotel's positioning Influencer and Content Creator Management • Lead on our advocacy strategy and planning, cooridnating with the influencer agency all influencer visits and content creator activities • Monitor influencer marketing ROI and reporting Partnerships & Collaborations • In collabroation with our PR agencies, identify and develop partnership strategy for each resort with luxury brands, lifestyle partners, destination stakeholders • Support our partnerships, sponsorships and cross-promotional campaigns Events & Experiential Marketing • Lead the planning and execution of marketing-led events including: • Brand activations • Product launches • Cultural or seasonal events • Work closely with F&B and operations teams to activate brand collabroation experiences that attract local audiences. • Build relationships with local organizations, cultural entities, and community partners. Cross-Functional Collaboration • Work closely with: • Commercial / Revenue / Finance • F&B • Events • Digital marketing • Spa/Fitness • Property experts, when applicable • Content and social media • Sales • Ensure marketing initiatives support overall commercial objectives Destination Integration Work closely with: • Red Sea Global/ Destination Marketing • Saudi Tourism Authority • Marriott International • Local cultural organizations • Marine conservation partners • Luxury retail partners • Regional tourism stakeholders Develop destination-wide experiences that strengthen positioning. Budget Management Manage annual budgets across: • Influencer marketing • Activations • Partnerships • Events • Agency retainers • Production Track ROI and optimize spend. Reporting & Performance Tracking • Track performance of activations, events, and partnerships • Provide post-event and campaign reports with insights and recommendations • Monitor ROI, media coverage, and engagement metrics. Agency Management Lead and coordinate external partners including: • Influencer agency • Production houses • Creative studios • Talent agencies Qualifications & Experience • Bachelor’s degree in M

Bachelor’s degree in M

Brand Advocacy • Develop and execute the annual advocacy strategy across all properties. • Build long-term relationships with luxury opinion leaders, tastemakers, creators and cultural ambassadors. • Create advocacy programs that transform guests into brand ambassadors. • Identify emerging luxury trends and partnership opportunities. • Develop advocacy KPIs including: Share of Voice, Earned Media Value, Influencer ROI, Brand Sentiment, Organic Reach, Advocacy Conversion. Influencer Marketing • Lead the end-to-end influencer program: Annual influencer roadmap, Manage influencer marketing agency, Creator validation, Brief development, Deliverables tracking, Long-term ambassador relationships. Marketing Activations • Plan and execute marketing activations that enhance brand visibility and guest engagement across the cluster hotels. • Support activation of seasonal campaigns, brand initiatives, and promotional activities through brand collaborations and influencer marketing. • Coordinate cross-property marketing initiatives that drive footfall and local awareness. • Develop creative concepts for experiential marketing activities aligned with each hotel's positioning. Influencer and Content Creator Management • Lead advocacy strategy and planning, coordinating with the influencer agency for visits and content creator activities. • Monitor influencer marketing ROI and reporting. Partnerships & Collaborations • In collaboration with PR agencies, identify and develop partnership strategy for each resort with luxury brands, lifestyle partners, destination stakeholders. • Support partnerships, sponsorships and cross-promotional campaigns. Events & Experiential Marketing • Lead planning and execution of marketing-led events including brand activations, product launches, cultural or seasonal events. • Collaborate with F&B and operations to activate brand collaboration experiences for local audiences. • Build relationships with local organizations, cultural entities, and community partners. Cross-Functional Collaboration • Coordinate with Commercial/Revenue/Finance, F&B, Events, Digital marketing, Spa/Fitness, Property experts, Content and social media, Sales. Destination Integration • Work with Red Sea Global/Destination Marketing, Saudi Tourism Authority, Marriott, local cultural organizations, marine conservation partners, luxury retail partners, regional tourism stakeholders to develop destination-wide experiences. Budget Management • Manage annual budgets across Influencer marketing, Activations, Partnerships, Events, Agency retainers, Production; Track ROI and optimize spend. Reporting & Performance Tracking • Track performance of activations, events, and partnerships; provide post-event and campaign reports with insights and recommendations. Agency Management • Lead and coordinate external partners including influencer agency, production houses, creative studios, talent agencies.