Digital Marketing & Content Specialist

About Kayana Kayana is a fast-growing global technology company empowering small and medium-sized businesses with innovative digital solutions. Our ecosystem includes Electronic Point of Sale (EPOS) systems, self-service kiosks, online ordering, payment solutions, and AI-powered business technologies. With operations across the UK, USA, Europe, Australia, and the Middle East, Kayana is committed to helping businesses thrive through innovation, digital transformation, and customer-focused technology. Role Overview We are seeking a creative, versatile, and results-driven Digital Marketing & Content Specialist to strengthen Kayana's brand presence, develop engaging digital content, and execute integrated marketing initiatives across our international markets. The ideal candidate is an all-around digital marketing professional who combines creative storytelling, graphic design, video production, social media management, search engine optimization (SEO), and digital campaign execution to drive brand awareness, customer engagement, and qualified lead generation. This is a hands-on role requiring someone who can independently conceptualize, create, execute, and optimize marketing content and campaigns—from developing compelling visuals and promotional videos to managing social media channels, improving website visibility, and measuring marketing performance. The successful candidate should be commercially minded, digitally savvy, and comfortable working in a fast-paced SaaS, fintech, payments, or B2B technology environment. Key Responsibilities 1. Digital Marketing Strategy & Campaign Execution • Plan, develop, and execute digital marketing initiatives aligned with Kayana's business objectives and customer acquisition targets. • Manage integrated marketing campaigns across websites, social media, email, search engines, and other digital channels. • Develop promotional campaigns supporting Kayana's EPOS, Kiosks, Online Ordering, Payments, and other technology solutions. • Support marketing activities across international markets, particularly the UK, UAE, USA, Europe, and Australia. • Identify digital marketing opportunities to increase brand visibility, customer engagement, and lead generation. 2. Content Creation, Graphic Design & Creative Production • Conceptualize, create, and publish engaging marketing content across digital platforms. • Design promotional graphics, social media creatives, banners, infographics, presentations, and other marketing materials. • Develop compelling marketing copy, product descriptions, blog articles, advertisements, and campaign messaging. • Maintain consistent brand identity, visual standards, and messaging across all marketing channels. • Utilize creative tools such as Canva, Adobe Creative Suite, Figma, and AI-powered content creation platforms. • Independently manage content production from concept development through final publication. 3. Video Production & Multimedia Marketing • Plan, shoot, edit, and produce engaging promotional videos, product demonstrations, social media reels, and marketing presentations. • Create short-form and long-form video content highlighting Kayana's products, features, customer benefits, and industry solutions. • Develop video scripts, storyboards, motion graphics, captions, and other multimedia content. • Repurpose existing content into engaging video formats for LinkedIn, Instagram, Facebook, YouTube, and other relevant channels. • Use video editing tools such as Adobe Premiere Pro, CapCut, After Effects, or equivalent applications. • Explore AI-powered video generation and editing tools to improve content production efficiency. 4. Social Media Management & Brand Engagement • Manage and maintain Kayana's social media presence across LinkedIn, Instagram, Facebook, YouTube, and other relevant platforms. • Develop and maintain a structured social media content calendar. • Create, schedule, and publish engaging content to strengthen brand awareness and audience engagement. • Monitor audience interactions, engagement trends, and social media performance. • Identify emerging digital trends and creative opportunities relevant to Kayana's target industries. • Support employer branding, corporate announcements, product launches, and other company initiatives. 5. Search Engine Optimization (SEO) & Website Management • Develop and implement practical SEO strategies to improve website visibility, organic traffic, and qualified lead generation. • Conduct keyword research, competitor analysis, and on-page SEO optimization. • Optimize website content, landing pages, blogs, metadata, and product pages for search visibility and conversions. • Monitor website performance, technical SEO issues, and search rankings using Google Analytics 4, Google Search Console, SEMrush, Ahrefs, or similar tools. • Coordinate with website developers to implement technical SEO improvements where required. • Apply emerging AI search optimization practices, including Generative Engine Optimization (GEO) and Answer Engine Optimization (AEO). • Maintain and update website content to ensure accuracy, relevance, and consistency. 6. Lead Generation & Digital Advertising • Support customer acquisition through organic and paid digital marketing initiatives. • Develop and optimize marketing campaigns across Google Ads, Meta Ads, LinkedIn Ads, and other relevant platforms. • Create compelling advertising content, visuals, and landing pages designed to generate qualified leads. • Collaborate with Sales to align marketing campaigns with target customer segments and commercial priorities. • Monitor campaign performance, lead quality, conversion rates, and marketing return on investment. • Recommend improvements to strengthen campaign effectiveness and customer acquisition. 7. Marketing Analytics, AI Tools & Performance Optimization • Track and evaluate digital marketing performance across websites, social media, content, and advertising campaigns. • Prepare regular marketing performance reports covering engagement, reach, website traffic, conversions, and lead generation. • Use data-driven insights to improve marketing content, campaigns, and customer engagement. • Leverage AI-powered tools to streamline content development, graphic design, video editing, SEO, and marketing automation. • Continuously explore emerging marketing technologies, creative platforms, and automation opportunities. • Coordinate with Sales, Product, and Technology teams to ensure marketing initiatives support business growth. Qualifications & Experience Essential Requirements: • Bachelor's degree in Marketing, Digital Marketing, Communications, Multimedia Arts, Graphic Design, or a related field. • Minimum 3–5 years of h

Essential Requirements: Bachelor’s degree in Marketing, Digital Marketing, Communications, Multimedia Arts, Graphic Design, or a related field. Minimum 3–5 years of hands-on experience in digital marketing, content creation, and campaign management.

1. Digital Marketing Strategy & Campaign Execution: Plan, develop, and execute digital marketing initiatives; manage integrated campaigns across websites, social, email, search, and other channels; develop promotional campaigns for EPOS, Kiosks, Online Ordering, Payments; support marketing across UK, UAE, USA, Europe, Australia; identify opportunities to increase brand visibility and lead gen. 2. Content Creation, Graphic Design & Creative Production: Create and publish engaging content; design promotional graphics and materials; develop marketing copy and product descriptions; maintain brand identity; use Canva, Adobe Creative Suite, Figma, and AI tools; manage content production end-to-end. 3. Video Production & Multimedia Marketing: Plan, shoot, edit, and produce promotional videos; create video content for various channels; develop scripts and motion graphics; repurpose content for LinkedIn, Instagram, Facebook, YouTube; use Premiere Pro, CapCut, After Effects; explore AI video tools. 4. Social Media Management & Brand Engagement: Manage social channels; maintain content calendar; publish engaging content; monitor performance; identify trends; support employer branding and product launches. 5. SEO & Website Management: Develop and implement SEO strategies; keyword research and on-page optimization; optimize content and metadata; monitor performance with GA4, Search Console, SEMrush, Ahrefs; coordinate technical SEO with developers; apply GEO/AEO. 6. Lead Generation & Digital Advertising: Support acquisition via organic and paid channels; manage campaigns on Google Ads, Meta Ads, LinkedIn Ads; create advertising content and landing pages; collaborate with Sales; monitor ROIs and lead quality; propose improvements. 7. Marketing Analytics, AI Tools & Performance Optimization: Track performance across channels; generate regular reports; use data-driven insights to improve content and campaigns; leverage AI tools for content, design, editing, SEO, and automation; explore new marketing tech; coordinate with Sales, Product, and Technology.