Brand Manager

Summary The Brand Manager is responsible for managing the Company Portfolio of brands, ensuring the effectiveness of day to day marketing activities as well as the implementation of the long term marketing strategy of the company. Managing the innovation product pipeline & associated activities are also core pillars of the job. Resposibilities • Assist the Marketing Manager, in executing Company’s strategic goals, objectives, guidelines, plans, and budgets to enhance Company’s market share & exposure in markets. • Review the performance of the marketing department vs the annual plan and report progress to the MM, suggest a corrective action plan where required. • Responsible for periodical analysis of the competition and reporting any significant activities including launches, promotions & activations. • Assist MM, the innovation pipeline from idea conception to delivery, through managing the cross functional team consisting of Finance, Supply Chain, R&D & Marketing. • Brief research agencies (when required) in an adhoc research for mix validation & testing as part of the innovation process. This includes: The testing of the following components of the marketing mix (product, price, promotion, proposition & packaging). The selection & qualification of all research agencies & signing off research design ahead of fieldwork in alignment with the MM. • Manage all aspects of the creative process including the management of the creative agency. This includes briefing the communication agency ensuring that they are clear on the communication objectives. The Brand Manager needs to ensure that the creative elements of the campaign are produces in line with agreed budgets and brand guidelines. • Develop social media platforms & assign & manage social media agencies in order to ensure that brand targets achieved. • Manage the media agency in terms of media bookings, selecting the appropriate channels for the Target Group depending on the respective media type. • Overseeing the development in collaboration with a BTL agency of all aspects of activation in order to bring the brands to life on the ground. • Review and approve all marketing collateral including packaging designs in order to ensure they are in line with brand guidelines. • Ensure the delivery of the Brand Financial Targets by working closely with the sales team, ensuring that all marketing assets are delivered on time in full, in order to enable brand growth. • Implement the brand promotion strategy & cascade to the relevant sales team to ensure brands performance in market. • Ensure the implementation of the agreed marketing calendar in respective markets. • Conduct a brand audit on annual basis, in order to identify issues & opportunity as input into developing a Brand Marketing Plan, & annual objective & KPIs with the approval of the MM. • Manage the volume & value forecasting on a 6 month plus window to ensure product availability in markets in line with aligned volume targets. • Report the monthly budget utilization to ensure financial targets are being met. • Conduct periodical market share analysis & report findings to the MM. Suggesting corrective measures where required. • Visits to key markets (periodically) to conduct an environmental scan on competitive activates & identify consumer trends, and report back to the MM where applicable. • Review (Quarterly) all competitor media activities with key highlights being shared with the MM. • Supervise the daily activities of the Assistant Brand Manager Managerial • Manage the team ensuring sufficient time spent in coaching to develop the talent within the organization. • Manage the development of the team work plans ensuring clarity on annual job objectives & deliverables. • Conduct annual performance review in line with the company appraisal process, including finalizing performance rating & suggesting pay increments & bonus levels where applicable. • Monitor the adherence of department employees to the company’s guidelines, policies and procedures. • FMCG experience is mandatory. • Must be located in Eastern Province • Proficiency in both English and Arabic. Show more Show less

FMCG experience is mandatory. Must be located in Eastern Province. Proficiency in both English and Arabic.

Assist the Marketing Manager in executing strategic goals, objectives, guidelines, plans, and budgets to enhance market share and exposure. Review performance of the marketing department vs the annual plan and report progress; propose corrective actions. Conduct periodic competitive analysis and report launches, promotions, and activations. Support the innovation pipeline from idea to delivery, coordinating cross-functional teams (Finance, Supply Chain, R&D, Marketing). Brief research agencies for mix validation and testing in the innovation process; test components of the marketing mix (product, price, promotion, proposition, packaging) and select/qualify research agencies. Manage the creative process and brief agencies to meet objectives within budgets and brand guidelines. Develop social media platforms and manage social media agencies to achieve brand targets. Manage media agency for bookings and channel selection for the target group. Oversee activation development with a BTL agency to bring brands to life. Review and approve marketing collateral including packaging designs. Ensure delivery of Brand Financial Targets with the sales team, ensuring marketing assets are delivered on time. Implement brand promotion strategy and cascade to sales team. Implement marketing calendar in markets. Conduct annual brand audits to identify issues and opportunities for Brand Marketing Plan with MM approval. Manage volume and value forecasting on a 6+ month window for product availability. Report monthly budget utilization. Conduct periodic market share analysis and report findings with corrective measures. Visit key markets periodically for environmental scans on competitive activity and consumer trends. Review quarterly competitor media activities with MM highlights. Supervise daily activities of the Assistant Brand Manager.