Integrated Marketing Manager - Global Business Marketing - Dubai - GBS

Responsibilities The Global Business Marketing (GBM) team champions TikTok in the B2B landscape, showing advertisers and sales teams how TikTok's creative ecosystem drives real business results. We build the stories, education, and go-to-market programs that sellers use to deepen client relationships across markets. Working with brands of all sizes, we also bring campaigns to life through creative ideation, brand and event strategy, and the design and production of TikTok for Business marketing, so advertisers can create content that connect with audiences. Trends, consumer behavior, and advertising formats all move quickly on TikTok. The challenge is turning what makes the platform engaging into solutions that are creative, measurable, and scalable across very different markets, without making the experience feel like traditional advertising. You will shape how the market understands TikTok as a business platform, and help brands show up authentically on it. The vision of the Global Business Marketing (GBM) team is to create a global brand that amplifies our mission and establishes TikTok as a unique and critical investment for the industry we serve. Fostering best in class creative work on our platform, inspiring the industry through storytelling and showcasing our unique business brand at scale is the core focus of our collective team. Our purpose is to inspire, educate and unlock the possibilities on TikTok for the marketing community and businesses of all sizes. We are looking for an experienced marketer to handle regional marketing activations across MENA, based out of Dubai. This role is designed for a hands-on marketing professional who can plan, execute, and measure high-impact campaigns, events, experiences, and client-facing initiatives that directly support commercial growth. The ideal candidate will have strong experience activating marketing campaigns in-market, managing suppliers and agencies, coordinating stakeholders, and proving the business impact of marketing efforts. Key Responsibilities: Marketing Campaigns & Activations: - Lead the planning and execution of regional marketing activations across MENA including events, experiences, roundtables, client engagements, workshops, sponsorships, and bespoke marketing programs. - Translate regional business priorities into effective marketing initiatives that help drive new client acquisition, client expansion, and deeper engagement with strategic accounts. - Build activation plans that are commercially relevant, locally resonant, and aligned with broader business and marketing objectives. - Partner with internal teams to identify client opportunities and design activations that support pipeline growth, revenue acceleration, and long-term relationship building. Events & Experiences: - Own the end-to-end execution of client-facing events and experiences, from concept development to planning, supplier management, production, delivery, and post-event reporting. - Ensure every activation has a clear purpose, audience, commercial objective, and measurable success framework. - Crete premium, high-quality experiences that strengthen client relationships and position the business as a trusted partner. - Manage event logistics, invite strategies, content coordination, client journeys, guest experience, and on-ground execution. Supplier & Agency Management: - Identify, onboard, and manage suppliers, agencies, production partners, venues, freelancers, and other external partners across the covered markets. - Ensure suppliers deliver high-quality work on time, on budget, and in line with brand and business standards. - Negotiate costs, manage scopes of work, oversee procurement processes, and maintain strong supplier relationships. - Hold partners accountable for execution quality, timelines, and measurable outputs. Commercial Impact & ROI: - Take accountability for measuring the effectiveness of marketing activations and reporting on their business impact. - Define clear KPIs for every initiative, including client attendance, engagement quality, pipeline influence, revenue impact, client progression, satisfaction, and ROI. - Work closely with sales, strategy, and analytics teams to connect marketing activities to commercial outcomes. - Create post-activation reports that highlight results, learnings, business impact, and recommendations for future improvement. - Use data and insights to continuously improve the quality, relevance, and effectiveness of regional marketing programs. Stakeholder Management: - Collaborate closely with sales, client teams, regional marketing, strategy, product marketing, and leadership teams to ensure activations are aligned with commercial priorities. - Act as a reliable marketing partner to market leads - Manage multiple projects across different markets, balancing local nuance with regional consistency. - Communicate clearly, manage expectations, and bring structure to complex, multi-stakeholder initiatives. Qualifications Minimum Qualifications: - 5+ years of experience in marketing, field marketing, event marketing, brand activations, experiential marketing, or regional marketing roles. - Due to needs of the MENA market t and clients, this role will require Arabic language proficiency alongside English - Proven experience activating marketing campaigns in MENA (not limited to Dubai) - Strong experience managing events, client experiences, supplier relationships, production partners, and agencies. Preferred Qualifications: - Demonstrated ability to connect marketing activities to commercial goals such as client acquisition, client growth, account nurturing, pipeline acceleration, or revenue influence. - Strong project management skills, with the ability to handle multiple workstreams, deadlines, budgets, and stakeholders. - Strong reporting skills, with experience measuring campaign effectiveness, ROI, and business impact. About TikTok TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.​ Why Join Us Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.​ We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.​ ​ Diversity & Inclusion​ TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse