Marketing and Social Media Executive

Company Description ACTIVE Holding, established in 2023 under the umbrella of AQARAT, is focused on developing health and fitness businesses across Kuwait and the wider GCC region. The organization operates a diverse portfolio of fitness centers designed to serve different customer needs and lifestyles. ACTIVE Holding offers specialized personal training services that aim to deliver high-quality, results-driven fitness experiences. By combining modern facilities with professional expertise, the company seeks to set new standards in the regional health and fitness market. Team members join a growing organization with opportunities to contribute to its expansion and operational excellence. Role Summary The social media and Marketing Executive will manage social media channels and support marketing activities for one or more assigned brands. The role aims to build brand awareness, engage audiences, generate qualified leads, and support business growth. Responsibilities include content planning and creation, daily social media management, campaign execution, performance reporting, and coordination with internal teams and external creative partners. Key Responsibilities Social Media Management • Manage social media accounts for assigned brands, including Instagram, TikTok, and other relevant platforms. • Develop and maintain monthly content calendars aligned with each brand’s objectives, campaigns, and activities. • Create and publish engaging content, including short videos, reels, stories, photographs, captions, and promotional posts. • Visit relevant locations to capture content showcasing products, services, facilities, teams, customer experiences, and events. • Respond to comments and messages promptly, direct inquiries to the appropriate team, and escalate complaints when needed. • Maintain each brand’s distinct messaging, tone of voice, and visual standards. • Monitor social media trends and competitor activity to identify relevant content opportunities. Marketing and Campaign Execution • Support the planning and execution of campaigns for offers, launches, seasonal promotions, and events. • Coordinate marketing materials, including digital advertisements, posters, flyers, signage, and customer communications. • Coordinate paid social media campaigns with the Head of Marketing and appointed agencies, including creative preparation, performance tracking, and follow-up. • Support influencer collaborations, partnerships, community activities, and promotional events. • Work with operations, sales, and other internal teams to ensure campaign information is accurate and activities are delivered on time. • Coordinate with designers, photographers, videographers, agencies, and suppliers as required. • Manage priorities and deadlines across assigned brands. Reporting and Administration • Track and report social media and campaign performance for each brand, including reach, engagement, audience growth, inquiries, and leads. • Recommend improvements based on campaign results and audience feedback. • Maintain an organized library of content, creative assets, and marketing materials for each brand. • Follow approval procedures and ensure activities are delivered within approved budgets. • Obtain required permissions before publishing customer images, testimonials, or other personal content. Qualifications and Experience • Bachelor’s degree in marketing, Communications, Business, or a related field, or equivalent relevant experience. • Minimum of four years of experience in social media management, content creation, or marketing execution. • Experience supporting multiple brands or working in a consumer-facing business is preferred. • A portfolio demonstrating social media content, short-form videos, or campaigns delivered. Required Skills • Strong understanding of major social media platforms and their content formats. • Ability to shoot and edit engaging mobile-first photographs and videos. • knowledge in content creation tools such as Canva, CapCut, or Adobe applications. • Strong copywriting, communication, and community management skills. • Ability to adapt content and messaging to different brands and audiences. • Familiarity with social media analytics, scheduling tools, and paid advertising platforms. • Strong organization, attention to detail, and ability to manage multiple deadlines. • Ability to collaborate with internal teams and external partners. Working Requirements • Regular on-site presence at assigned locations to capture content and coordinate marketing activities. • Availability to support occasional evening or weekend events, subject to the agreed work schedule. Performance Measures Targets will be agreed with the Head of Marketing for each assigned brand and may include: • Timely delivery of approved content calendars and campaigns. • Quality, consistency, and accuracy of published content. • Audience engagement, reach, and community growth. • Response time and quality of inquiry handling. • Qualified leads and contribution to sales or customer acquisition. • Campaign performance against agreed objectives and budgets. Show more Show less