Digital Marketing Manager (Social Media)

Job Title: Digital Marketing Manager (Social Media) Job Location: Abu Dhabi Job Purpose Responsible for planning, executing, and implementing digital marketing strategies (content and performance) across key PureHealth digital channels. This includes tracking and analyzing key performance indicators (KPIs) to measure campaign effectiveness and delivering regular reports with actionable insights to optimize performance. Key Responsibilities • Implement digital marketing strategies aligned with PureHealth Objective. Plan and execute campaigns across various digital marketing and social media channels. • Monitor strategy implementation for PureHealth Entities. Develop content strategies to engage target audiences and increase top of mind recall. • Collaborate with publishers, influencers & key stake holders to amplify company values, strategic announcement, corporate communication strategy to create a cohesive narrative on digital. • Manage, grow and sustain the reach across social media channels to engage the target audience while driving insights to optimize spends. • Track and analyse key performance indicators (KPIs) across all digital channels. Prepare and present performance reports with actionable insights to stakeholders for Purehealth & Group Entities • Monitor expenses to ensure campaigns stay within budget while delivering maximum impact. • Stay updated with emerging digital marketing trends, tools, and technologies. • Ensure all digital marketing activities adhere to legal and ethical standards, including data privacy regulations. Requirements: • Bachelor’s degree in communication, marketing or related field. (Master's Degree preferred) • Certifications in digital marketing platforms (Google Marketing Certifications, Google Analytics Certifications, Meta Blueprint, etc.) • 7+ Years of experience in performance marketing with a strong track record of driving results. Preferred 2 Years of experience in a leading digital agency in a performance marketing role. • Proficiency in digital marketing tools and platforms, including but not limited to Google Ads, Google Analytics, Facebook Business Manager, SEO tools, and email marketing platforms. About PureHealth: PureHealth is the UAE’s largest integrated healthcare platform, committed to revolutionizing the nation’s healthcare ecosystem and advancing the future of health through innovation, technology, and world-class care delivery Why Join Us? At PureHealth, you’ll be part of a transformational journey to redefine healthcare through technology and human-centered innovation. We empower our teams to create impact, challenge boundaries, and lead change. Working with us means contributing to a purpose driven mission—advancing the future of health—while growing your career in one of the UAE’s most dynamic, fast-evolving organizations. Show more Show less

Bachelor’s degree in communication, marketing or related field. (Master's Degree preferred); Certifications in digital marketing platforms (Google Marketing Certifications, Google Analytics Certifications, Meta Blueprint, etc.); 7+ Years of experience in performance marketing with a strong track record of driving results. Preferred 2 Years of experience in a leading digital agency in a performance marketing role; Proficiency in digital marketing tools and platforms, including but not limited to Google Ads, Google Analytics, Facebook Business Manager, SEO tools, and email marketing platforms.

Implement digital marketing strategies aligned with PureHealth Objective. Plan and execute campaigns across various digital marketing and social media channels. Monitor strategy implementation for PureHealth Entities. Develop content strategies to engage target audiences and increase top of mind recall. Collaborate with publishers, influencers & key stake holders to amplify company values, strategic announcement, corporate communication strategy to create a cohesive narrative on digital. Manage, grow and sustain the reach across social media channels to engage the target audience while driving insights to optimize spends. Track and analyse key performance indicators (KPIs) across all digital channels. Prepare and present performance reports with actionable insights to stakeholders for Purehealth & Group Entities. Monitor expenses to ensure campaigns stay within budget while delivering maximum impact. Stay updated with emerging digital marketing trends, tools, and technologies. Ensure all digital marketing activities adhere to legal and ethical standards, including data privacy regulations.