Copywriter / Content Writer (Bilingual)

The Copywriter / Content Writer (Bilingual) develops high-quality Arabic and English content to support marketing and communications across the organisation’s institutions, programmes, initiatives, campaigns, events and channels. The role requires a versatile and creative writer who can transform briefs, ideas and complex information into clear, compelling and audience-focused content, while maintaining appropriate brand voice, tone and messaging. Key Roles and Responsibilities: • Develop creative concepts, campaign messages, headlines, taglines, key messages and calls-to-action. • Write Arabic and English content for a wide range of formats, including social media, websites, email, advertising, brochures, publications, presentations, events and marketing collateral. • Adapt content and writing style to suit different brands, audiences, channels and communication objectives. • Work with stakeholders and subject-matter experts across the organization to understand briefs, gather information and translate complex topics into accessible and engaging content. • Develop scripts, storylines, interview questions, talking points and multimedia content as required. • Ensure Arabic and English content is natural, culturally relevant and audience-appropriate, rather than relying on literal translation. • Collaborate with Creative, Digital, Multimedia and other relevant teams to ensure copy supports the overall creative and communication approach. • Research, edit and proofread content to ensure accuracy, clarity and quality. • Manage feedback, revisions and multiple content requirements within agreed deadlines. • Support consistent application of the organization’s brand voice, messaging and editorial standards. Competencies & Skills: • Excellent Arabic and English writing, editing and proofreading skills. • Strong creative writing, storytelling and marketing copywriting ability. • Ability to move confidently between creative, promotional, digital, editorial and institutional writing. • Ability to understand complex or specialist subjects and communicate them clearly to different audiences. • Strong research, interviewing and information-gathering skills. • Good understanding of marketing, digital content and audience engagement. • Strong stakeholder-management and collaboration skills. • Excellent attention to detail, organization and time management. • Strong digital literacy and proficiency with content development, collaboration and productivity tools, including responsible use of AI-assisted tools. Qualifications & Required Experience: • Bachelor’s degree in Communications, Marketing, Media, Journalism, Arabic, English or a related field. • Minimum 5 years of professional copywriting/content-writing experience. • A strong bilingual portfolio demonstrating creativity and versatility across different formats and channels. • Experience producing content for a range of marketing, digital, institutional and event-related requirements. • Experience working in an agency, government, education, corporate or multi-brand environment is desirable. • Understanding of UAE/GCC audiences and cultural context is preferred. Show more Show less