Direct Marketing Lead

We are actively looking for a detail-oriented Direct Marketing Lead to join our Marketing Team. Core Responsibilities: • Design, execute, and optimize multi-channel direct marketing campaigns (SMS, email newsletters, web/app push, and WhatsApp messaging). • Develop and manage a campaign calendar aligned with business objectives, seasonal events, and promotions. • Implement A/B testing and personalization strategies to maximize engagement and conversion. • Ensure all communications are brand-compliant, relevant, and timely. • Collaborate with IT and Data teams to maintain clean, accurate, and segmented customer databases. • Use analytics tools and CRM platforms to extract insights, track performance, and identify opportunities. • Measure campaign ROI and customer behavior metrics, translating them into actionable strategies. • Grow the usable database through data capture initiatives and improved opt-in processes. • Segment customers by behavior, demographics, and value to create tailored messaging. • Implement lifecycle marketing strategies (acquisition, retention, reactivation, win-back). • Introduce triggered and behavioral marketing programs to deliver timely, relevant communications. • Work closely with Marketing Communications, E-commerce, and Trade teams to ensure consistent customer experience. • Partner with Product, IT, and Data teams to improve CRM systems, workflows, and automation. • Drive test-and-learn culture for new campaign formats and targeting methods. Essential Qualifications & Skills: • Bachelor’s Degree in Marketing, Business, or related field. • 3–5 years of CRM and direct marketing experience, ideally in retail/e-commerce. • Proven experience with SMS, email, WhatsApp messaging, and push notification platforms. (Previous experience in using Emarsys is preferred). • Strong understanding of customer lifecycle marketing. • Knowledge of data privacy regulations (PDPL). • Bilingual in Arabic & English. • Exceptional communication and presentation skills. • Detail-oriented with strong organizational skills. • Proactive, adaptable, and results driven. Show more Show less

Core Responsibilities: Design, execute, and optimize multi-channel direct marketing campaigns (SMS, email newsletters, web/app push, and WhatsApp messaging). Develop and manage a campaign calendar aligned with business objectives, seasonal events, and promotions. Implement A/B testing and personalization strategies to maximize engagement and conversion. Ensure all communications are brand-compliant, relevant, and timely. Collaborate with IT and Data teams to maintain clean, accurate, and segmented customer databases. Use analytics tools and CRM platforms to extract insights, track performance, and identify opportunities. Measure campaign ROI and customer behavior metrics, translating them into actionable strategies. Grow the usable database through data capture initiatives and improved opt-in processes. Segment customers by behavior, demographics, and value to create tailored messaging. Implement lifecycle marketing strategies (acquisition, retention, reactivation, win-back). Introduce triggered and behavioral marketing programs to deliver timely, relevant communications. Work closely with Marketing Communications, E-commerce, and Trade teams to ensure consistent customer experience. Partner with Product, IT, and Data teams to improve CRM systems, workflows, and automation. Drive test-and-learn culture for new campaign formats and targeting methods.