Brand & Content Marketing Manager

The Brand & Content Marketing Manager is the day-to-day guardian of the OSN+ brand and the regional marketing owner for priority content. The role translates Content/Studio plans into locally relevant, integrated campaigns and ensures the brand and its titles are represented accurately, consistently and effectively across all consumer touchpoints. Key Accountabilities Content & Title Marketing • Build strong relationships with Content teams and Studios to understand the slate, title priorities, release plans, creative intent, audiences, assets, rights and approval requirements. • Translate global/Studio title plans into regional strategies, defining local audiences, consumer proposition, positioning, messaging hierarchy and campaign approach. • Identify how priority titles can strengthen the wider platform brand while remaining true to the creative intent of the content. Integrated Campaign Leadership • Own the 360° regional marketing brief for priority titles, including objectives, audience, messaging, creative direction, channel roles, milestones and success measures. • Brief and align with Performance teams, CRM, Social, PR, Partnerships, In-App, Creative teams and agencies around one campaign strategy. • Lead cross-functional campaign planning and execution, maintaining visibility from brief through launch and optimization; resolve gaps, conflicts and dependencies. • Ensure campaign messaging, assets and creative remain accurate and consistent across paid, owned, earned, partner and in-product touchpoints. Studio, Content & Asset Coordination • Serve as a key Marketing interface with Content/Studios, consolidating regional marketing requirements, feedback and approvals. • Ensure teams receive the latest approved synopsis, messaging, key art, trailers, stills, clips, talent information, release dates and relevant restrictions. • Maintain a clear single source of truth for title positioning, assets, timelines and approvals, coordinating localization and regional adaptations where required. Brand Guardianship • Act as the day-to-day brand guardian, ensuring consistent application of OSN+ positioning, proposition, visual identity, tone of voice and messaging. • Own BAU brand reviews and approvals across Performance, CRM, Social, PR, Partnerships, Media, Product and other consumer-facing activity. • Maintain brand guidelines, messaging frameworks, toolkits and approved assets; guide internal teams, agencies and partners on correct application. • Resolve routine brand issues and escalate material changes to positioning, identity, strategic creative territory or reputational matters to the Brand Marketing Director. Team Leadership • Manage and develop the Brand Marketing Executive, delegating campaign trackers, asset coordination, approval tracking, toolkit maintenance and reporting. • Build the Executive’s capability in brand management, content marketing and integrated campaign planning. Experience & Capabilities • Strong 7+ years experience in brand marketing, entertainment/content marketing, integrated marketing or a related consumer marketing discipline; streaming, media, subscription or entertainment experience is highly desirable. • Proven ability to develop multi-channel campaigns and translate content or entertainment propositions into compelling consumer marketing. • Strong brand judgement, creative evaluation skills and understanding of positioning, messaging and brand governance. • Excellent stakeholder management and influencing skills in a matrixed organization, with the ability to lead teams that do not directly report into the role. • Strong campaign/project management skills with the ability to manage multiple launches simultaneously and maintain high attention to detail. • Good understanding of Performance, CRM, Social, PR, Media, Partnerships and in-product marketing, with an analytical and commercially minded approach. Show more Show less