Sales Business Analyst

Role Purpose: Support the design, implementation, and optimization of the bank’s enterprise- wide sales coverage model. The role focuses on analyzing current coverage structures, documenting business requirements, defining target operating models, and enabling effective collaboration between Coverage, RM, Product, and subsidiary teams. The Business Analyst will support initiatives aimed at improving client coverage effectiveness, increasing cross-sell opportunities, and strengthening the One- Bank client management approach. b. Business Domain & Exposure Client Coverage & Relationship Management Corporate & Institutional Banking GTB, GSF, GM, GAM, and FAM Sales Governance & Operating Models Client Segmentation & Coverage Frameworks Revenue Optimization & Cross-Sell Organizational Transformation Business Process Design Subsidiary Integration c. Key Responsibilities Business Analysis & Current State Assessment 1. Assess existing coverage models, client ownership structures, and sales processes. 2. Identify gaps, inefficiencies, and opportunities for improvement. 3. Analyze client portfolios, coverage allocation, and revenue contribution. Requirements Gathering & Operating Model Design 1. Gather and document business requirements from Coverage, RM, Product, and subsidiary stakeholders. 2. Develop requirements into epics, user stories and acceptance criteria in JIRA or similar tools 3. Support design of target coverage models, governance structures, and engagement frameworks. 4. Develop process maps, operating model documentation, and functional requirements. Cross-Functional Coordination 1. Act as liaison between business lines, coverage teams, and support functions. 2. Support workshops and stakeholder alignment sessions. 3. Ensure business requirements are translated into practical operating model solutions. 4. Validate the requirements through out the project lifecycle Tools: JIRA, MS Office Suite, MS Visio, Figma Data Analytics & Reporting 1. Develop coverage analytics and performance dashboards. 2. Analyze wallet share, client penetration, cross-sell performance, and coverage effectiveness. 3. Support KPI design and performance tracking. 4. Support data mapping and lead the data mapping activities 5. Understand the Wholesales banking data flows and data architecture Transformation & Implementation Support 1. Support rollout of new coverage models and governance structures. 2. Assist in change management, communications, and training activities. 3. Track implementation progress and benefit realization. d. Experience & Profile Experience 1. 7–10 years of experience in Banking, Coverage, Business Analysis, Strategy, or Transformation roles. 2. Experience supporting operating model, sales effectiveness, or organizational transformation initiatives. 3. Exposure to Corporate Banking, Institutional Banking, or Transaction Banking environments preferred. Profile 1. Strong understanding of banking coverage models and client management frameworks. 2. Knowledge of GTB, GSF, GM, GAM, and FAM products and business models. 3. Experience in business analysis, process mapping, and operating model design. 4. Strong analytical and stakeholder management skills. 5. Experience in transformation, governance, and performance management initiatives. 6. Advanced presentation and communication skills with the ability to engage multiple stakeholder groups. Show more Show less

7–10 years of experience in Banking, Coverage, Business Analysis, Strategy, or Transformation roles. Experience supporting operating model, sales effectiveness, or organizational transformation initiatives. Exposure to Corporate Banking, Institutional Banking, or Transaction Banking environments preferred.

Business Analysis & Current State Assessment: Assess existing coverage models, client ownership structures, and sales processes. Identify gaps, inefficiencies, and opportunities for improvement. Analyze client portfolios, coverage allocation, and revenue contribution. Requirements Gathering & Operating Model Design: Gather and document business requirements from Coverage, RM, Product, and subsidiary stakeholders. Develop requirements into epics, user stories and acceptance criteria in JIRA or similar tools. Support design of target coverage models, governance structures, and engagement frameworks. Develop process maps, operating model documentation, and functional requirements. Cross-Functional Coordination: Act as liaison between business lines, coverage teams, and support functions. Support workshops and stakeholder alignment sessions. Ensure business requirements are translated into practical operating model solutions. Validate the requirements through out the project lifecycle. Data Analytics & Reporting: Develop coverage analytics and performance dashboards. Analyze wallet share, client penetration, cross-sell performance, and coverage effectiveness. Support KPI design and performance tracking. Support data mapping and lead the data mapping activities. Understand the Wholesales banking data flows and data architecture. Transformation & Implementation Support: Support rollout of new coverage models and governance structures. Assist in change management, communications, and training activities. Track implementation progress and benefit realization.