Webmaster & Marketing Automation Specialist

Job Summary The Webmaster & Marketing Automation Specialist is responsible for managing and updating the company’s website and digital platforms, implementing automated communication journeys for prospective customers, and integrating forms and campaigns with relevant systems to support the marketing of real estate projects and assets and enhance the customer experience. ROLES & RESPONSIBILITIES 1. Manage and update website and digital platform content, including pages for real estate projects and assets, in coordination with relevant departments. 2. Create landing pages, interest registration forms, and inquiry forms, and verify their functionality across different devices. 3. Configure and implement automated communication journeys through email and approved channels, aligned with customer segments and marketing campaigns. 4. Integrate website and digital platform forms with the Customer Relationship Management (CRM) system, and verify that inquiries are recorded and routed to the appropriate team. 5. Monitor website and digital platform performance, check links, forms, and page loading speeds, and coordinate with the technical team to resolve issues. 6. Apply Search Engine Optimization (SEO) requirements when publishing content and pages. 7. Configure traffic and conversion tracking tools and performance dashboards, and analyze the results of pages and automated communication journeys. 8. Recommend improvements to increase interest registration rates and the quality of leads generated through digital channels. 9. Verify the accuracy of published information about real estate projects and assets, and obtain the necessary approvals before publication. 10. Coordinate with marketing, sales, IT teams, and service providers to ensure platform integration and timely delivery of requirements. Minimum Education Required · Bachelor’s degree in Digital Marketing, Information Technology, Information Systems, or a related field. YEARS OF EXPERIENCE Years of experience are required. · 3–5 years of practical experience in managing websites or digital platforms and marketing automation tools, preferably including experience in the real estate sector. Show more Show less

Bachelor’s degree in Digital Marketing, Information Technology, Information Systems, or a related field. 3–5 years of practical experience in managing websites or digital platforms and marketing automation tools, preferably including experience in the real estate sector.

1. Manage and update website and digital platform content, including pages for real estate projects and assets, in coordination with relevant departments. 2. Create landing pages, interest registration forms, and inquiry forms, and verify their functionality across different devices. 3. Configure and implement automated communication journeys through email and approved channels, aligned with customer segments and marketing campaigns. 4. Integrate website and digital platform forms with the Customer Relationship Management (CRM) system, and verify that inquiries are recorded and routed to the appropriate team. 5. Monitor website and digital platform performance, check links, forms, and page loading speeds, and coordinate with the technical team to resolve issues. 6. Apply Search Engine Optimization (SEO) requirements when publishing content and pages. 7. Configure traffic and conversion tracking tools and performance dashboards, and analyze the results of pages and automated communication journeys. 8. Recommend improvements to increase interest registration rates and the quality of leads generated through digital channels. 9. Verify the accuracy of published information about real estate projects and assets, and obtain the necessary approvals before publication. 10. Coordinate with marketing, sales, IT teams, and service providers to ensure platform integration and timely delivery of requirements.