Marketing Manager - voco Dubai Monaco

We are seeking a dynamic, commercially driven Marketing Manager to lead the marketing strategy for voco Dubai Monaco, a unique island lifestyle destination on Dubai’s World Islands. The role will be responsible for positioning voco Monaco as a distinctive destination for hotel stays, staycations, F&B, pool and beach experiences, nightlife, entertainment, events and activations. The ideal candidate will combine strong strategic thinking with hands-on execution and a deep understanding of the Dubai hospitality and lifestyle market. The successful candidate will work closely with Sales, Hospitality Operations, Real Estate, Commercial, F&B, Revenue, Engineering, and external partners to deliver integrated marketing campaigns that drive revenue, occupancy, lead generation, brand awareness, and customer engagement. Key Responsibilities Marketing Strategy & Brand Positioning • Develop and execute the overall marketing strategy and annual marketing calendar for the hotel and island destination. • Build strong market positioning and brand awareness, differentiating voco Monaco from traditional Dubai hotels and lifestyle destinations. • Identify market trends, competitor activity and new opportunities to increase visitation and revenue. Commercial & Revenue Marketing • Develop commercially focused campaigns to drive room, F&B, pool & beach, nightlife, events, venue hire and overall island revenue. • Create targeted campaigns to increase local staycation demand and Sunday–Thursday business. • Connect marketing activity to measurable commercial outcomes, revenue contribution and ROI. Digital, Social Media & Content • Lead digital marketing, social media, content and the property's online presence across relevant platforms. • Develop compelling photography, video, reels and other campaign assets. • Drive digital engagement, customer acquisition and conversion. PR, Influencer & Media • Manage influencer, creator, PR and media relationships to generate awareness, engagement and measurable commercial returns. • Build strong visibility across Dubai's lifestyle, hospitality, entertainment and consumer markets. Events, Entertainment & Activations • Develop and execute marketing campaigns for festivals, parties, entertainment, F&B activations and seasonal events. • Work closely with Events, F&B, Entertainment and Operations to maximise attendance, footfall and commercial performance. Partnerships & Customer Engagement • Develop strategic partnerships and collaborations with hospitality, lifestyle, entertainment, corporate and consumer brands. • Support CRM, database and loyalty initiatives to drive repeat visitation and direct bookings. Stakeholder & Budget Management • Partner closely with Sales, Revenue, F&B, Events, Entertainment and Operations to align marketing activity with business objectives. • Manage the marketing budget, agencies, creative partners and suppliers. • Ensure all marketing communications and guest-facing collateral are aligned with brand standards and the property's positioning. Performance & ROI • Track and report marketing performance across campaign ROI, revenue contribution, footfall, bookings, engagement, database growth and customer acquisition. • Use insights and performance data to continuously optimise marketing investment and activity. Qualifications & Experience • 5–7+ years of marketing experience, preferably within hospitality, lifestyle, F&B, entertainment or luxury. • Hospitality marketing experience, with exposure to real estate, mixed-use developments, lifestyle brands, or destination marketing considered an advantage. • Strong understanding of the Dubai hospitality and consumer market. • Bachelor's degree in Marketing, Business Administration, Communications, or a related field.Proven experience across digital marketing, social media, content, PR and influencer marketing. • Experience marketing hotels, resorts, beach clubs, restaurants, nightlife or lifestyle destinations is highly desirable. • Strong commercial mindset with the ability to link marketing activity to measurable revenue and ROI. • Creative, energetic and highly hands-on, with strong project management and communication skills. • Experience managing agencies, suppliers, budgets and external creative partners. • A strong network across Dubai's media, influencer, lifestyle, entertainment and hospitality sectors would be an advantage. • Excellent project management, organizational, communication, and stakeholder management skills. • Hands-on, proactive, execution-oriented, and able to work in a fast-paced environment. Show more Show less

5–7+ years of marketing experience, preferably within hospitality, lifestyle, F&B, entertainment or luxury. Hospitality marketing experience, with exposure to real estate, mixed-use developments, lifestyle brands, or destination marketing considered an advantage. Strong understanding of the Dubai hospitality and consumer market. Bachelor's degree in Marketing, Business Administration, Communications, or a related field. Proven experience across digital marketing, social media, content, PR and influencer marketing. Experience marketing hotels, resorts, beach clubs, restaurants, nightlife or lifestyle destinations is highly desirable. Strong commercial mindset with the ability to link marketing activity to measurable revenue and ROI. Creative, energetic and highly hands-on, with strong project management and communication skills. Experience managing agencies, suppliers, budgets and external creative partners. A strong network across Dubai's media, influencer, lifestyle, entertainment and hospitality sectors would be an advantage. Excellent project management, organizational, communication, and stakeholder management skills. Hands-on, proactive, execution-oriented, and able to work in a fast-paced environment.

Marketing Strategy & Brand Positioning: Develop and execute the overall marketing strategy and annual marketing calendar for the hotel and island destination; Build strong market positioning and brand awareness, differentiating voco Monaco from traditional Dubai hotels and lifestyle destinations; Identify market trends, competitor activity and new opportunities to increase visitation and revenue. Commercial & Revenue Marketing: Develop commercially focused campaigns to drive room, F&B, pool & beach, nightlife, events, venue hire and overall island revenue; Create targeted campaigns to increase local staycation demand and Sunday–Thursday business; Connect marketing activity to measurable commercial outcomes, revenue contribution and ROI. Digital, Social Media & Content: Lead digital marketing, social media, content and the property's online presence across relevant platforms; Develop compelling photography, video, reels and other campaign assets; Drive digital engagement, customer acquisition and conversion. PR, Influencer & Media: Manage influencer, creator, PR and media relationships to generate awareness, engagement and measurable commercial returns; Build strong visibility across Dubai's lifestyle, hospitality, entertainment and consumer markets. Events, Entertainment & Activations: Develop and execute marketing campaigns for festivals, parties, entertainment, F&B activations and seasonal events; Work closely with Events, F&B, Entertainment and Operations to maximise attendance, footfall and commercial performance. Partnerships & Customer Engagement: Develop strategic partnerships and collaborations with hospitality, lifestyle, entertainment, corporate and consumer brands; Support CRM, database and loyalty initiatives to drive repeat visitation and direct bookings. Stakeholder & Budget Management: Partner closely with Sales, Revenue, F&B, Events, Entertainment and Operations to align marketing activity with business objectives; Manage the marketing budget, agencies, creative partners and suppliers; Ensure all marketing communications and guest-facing collateral are aligned with brand standards and the property's positioning. Performance & ROI: Track and report marketing performance across campaign ROI, revenue contribution, footfall, bookings, engagement, database growth and customer acquisition; Use insights and performance data to continuously optimise marketing investment and activity.