Media Sales Lead (In-Store Screen Advertising (Ads Screens))

Job Purpose To drive revenue growth for the Ads Screens network by identifying and acquiring new advertisers and media agencies across Kuwait and KSA, developing strong client relationships, and converting opportunities into advertising partnerships. The role will manage the end-to-end sales cycle, from lead generation and proposal development through negotiation, campaign scheduling, execution, renewals, and payment follow-up and achieving revenue targets. Roles & Responsibilities Business Development & Client Acquisition Identify, research, and build a target list of advertisers and media-buying agencies across priority categories (automotive, banking & finance, telecom, real estate and premium consumer brands). Generate leads and secure meetings with direct clients and media companies in both Kuwait and KSA. Pitch the Ads Screens network using the media kit — communicating audience, reach, formats, and value with confidence. Negotiation & Closing Prepare proposals, rate cards, and packages; negotiate terms and close advertising contracts to hit the revenue target. Structure category-exclusive placements where they add value and lock out competitors within a segment. Work under the Specialty Leasing Manager’s guidance on pricing, deal structure, and approvals. Campaign Scheduling & Calendar Management Own the booking calendar across all screens and locations — allocating slots, avoiding conflicts, and maximizing sold inventory. Plan ahead around peak seasons (Ramadan, Eid, national holidays, back-to-school, year-end) to capture demand flows. Coordinate creative delivery, scheduling, and go-live with internal teams. Account Management & Follow-Up Serve as the day-to-day point of contact for advertisers across Kuwait and KSA. Follow up consistently on leads, live campaigns, renewals, and payments — keeping the pipeline moving. Provide clients with play-count and location reports. Reporting & Coordination Maintain an accurate pipeline and revenue tracker; report progress, forecasts, and risks to the Specialty Leasing Manager. Travel to KSA regularly to build relationships, meet clients, and support activation on the ground. Qualification & Requirement Experience: 5+ years in media sales, advertising sales, or commercial/business development — It covers billboards, roadside hoardings, transit ads (buses, metro, airports), mall and elevator screens, digital signage. Track record: demonstrated success sourcing clients and closing advertising or sponsorship deals against a target. Markets: working knowledge of the Kuwait and/or KSA advertising landscape and willingness to travel to KSA frequently. Skills: strong negotiation, presentation, and relationship-building ability; organized, self-driven, and comfortable owning a pipeline from scratch. Language: fluent Arabic and English (written and spoken). Other: valid driving licence; able to travel across the GCC. Preferred Existing network of advertiser and media-agency contacts in Kuwait and KSA. Familiarity with digital signage, retail media, or in-store screen advertising. Experience selling into home, lifestyle, finance, telecom, or automotive categories. Show more Show less

Experience: 5+ years in media sales, advertising sales, or commercial/business development across billboards, roadside hoardings, transit advertising, mall/elevator screens, or digital signage. Track record: demonstrated success sourcing clients and closing advertising or sponsorship deals against a target. Markets: working knowledge of the Kuwait and/or KSA advertising landscape and willingness to travel to KSA regularly. Skills: strong negotiation, presentation, and relationship-building ability; organized, self-driven, and comfortable owning a pipeline from scratch. Language: fluent Arabic and English (written and spoken). Other: valid driving licence; able to travel across the GCC.

Business Development & Client Acquisition: Identify, research, and build a target list of advertisers and media-buying agencies across priority categories; Generate leads and secure meetings with direct clients and media companies in both Kuwait and KSA; Pitch the Ads Screens network using the media kit — communicating audience, reach, formats, and value with confidence. Negotiation & Closing: Prepare proposals, rate cards, and packages; negotiate terms and close advertising contracts to hit the revenue target; Structure category-exclusive placements where they add value and lock out competitors within a segment; Work under the Specialty Leasing Manager’s guidance on pricing, deal structure, and approvals. Campaign Scheduling & Calendar Management: Own the booking calendar across all screens and locations; allocate slots, avoid conflicts, and maximize sold inventory; Plan ahead around peak seasons to capture demand flows; Coordinate creative delivery, scheduling, and go-live with internal teams. Account Management & Follow-Up: Serve as the day-to-day point of contact for advertisers across Kuwait and KSA; Follow up consistently on leads, live campaigns, renewals, and payments; Provide clients with play-count and location reports. Reporting & Coordination: Maintain an accurate pipeline and revenue tracker; report progress, forecasts, and risks to the Specialty Leasing Manager; Travel to KSA regularly to build relationships, meet clients, and support activation on the ground.