Head of Marketing

About the Company We are launching a premium longevity center in the UAE, operating at the intersection of advanced wellness, healthcare, and luxury services. The center is built around a highly personalized, data-driven approach to preventive health, exceptional client experience, and a strong, niche brand positioning within the longevity space. About the Role We are looking for a senior, hands-on Head of Marketing to build and own the marketing function from the ground up ahead of launch. This is a launch-stage role requiring both strategic thinking and execution. You will shape the brand, define the go-to-market strategy, and lead marketing through a combination of personal involvement and external partners (agencies, consultants, freelancers). You will work closely with senior leadership and play a key role in preparing the business for launch and early growth. Key Responsibilities Marketing & Brand Strategy • Define and own the end-to-end marketing strategy and brand positioning • Translate business goals into a clear narrative and go-to-market approach • Build and execute a practical launch roadmap Brand, PR & Communications • Lead brand positioning and ensure consistency across all touchpoints • Define and drive PR, media relations, and thought leadership • Oversee messaging, press materials, and external communications Digital, Content & Campaigns • Define direction for digital, content, and social media • Lead launch campaigns, events, and brand activations • Ensure high-quality execution aligned with premium positioning Partner & Resource Management • Manage agencies, freelancers, and external partners • Set clear objectives, timelines, and quality standards • Act as a central coordination point across teams Healthcare Compliance • Ensure all marketing aligns with UAE healthcare regulations • Balance brand storytelling with medical credibility Who This Role Is For • A senior marketer who enjoys building brands from scratch • Someone comfortable being hands-on in a launch environment • A professional who combines strategy with execution • A leader who understands premium positioning and trust-driven communication Qualifications • 8–12+ years in marketing • Experience launching brands or business units • Background in premium, healthcare, wellness, hospitality or luxury sectors • Strong experience working with agencies and external partners • Comfortable operating in fast-moving, early-stage environments Show more Show less

Qualifications: 8–12+ years in marketing; Experience launching brands or business units; Background in premium, healthcare, wellness, hospitality or luxury sectors; Strong experience working with agencies and external partners; Comfortable operating in fast-moving, early-stage environments.

Define and own the end-to-end marketing strategy and brand positioning; Translate business goals into a clear narrative and go-to-market approach; Build and execute a practical launch roadmap; Lead brand positioning and ensure consistency across all touchpoints; Define and drive PR, media relations, and thought leadership; Oversee messaging, press materials, and external communications; Define direction for digital, content, and social media; Lead launch campaigns, events, and brand activations; Ensure high-quality execution aligned with premium positioning; Manage agencies, freelancers, and external partners; Set clear objectives, timelines, and quality standards; Act as a central coordination point across teams; Ensure all marketing aligns with UAE healthcare regulations; Balance brand storytelling with medical credibility.