Marketing Lead - SEO

The SEO Lead will be responsible for defining, leading, and executing the group-wide SEO strategy across all E-commerce and informative websites within Ali Bin Ali Group. This is a senior role requiring strong strategic thinking, leadership, and hands-on expertise to drive organic growth, visibility, and performance across multiple brands and divisions. The role will work closely with Marketing, E-commerce, Content, and external agencies to ensure SEO best practices are embedded into all digital initiatives Strategy & Leadership o Define and own the SEO vision and roadmap for Ali Bin Ali Group across all divisions. o Align SEO strategy with overall business, marketing, and e-commerce objectives. o Act as the subject matter expert for SEO within the group, advising senior stakeholders and leadership. o Lead SEO governance, standards, and best practices across all brands and platforms. E-commerce SEO o Drive organic growth for e-commerce platforms through technical SEO, category optimization, product page optimization, and internal linking strategies. o Optimize SEO performance across PLPs, PDPs, filters, faceted navigation, and site search. o Partner with E-commerce and UX teams to ensure SEO-friendly site architecture and customer journeys. Content & On-Page SEO o Define SEO content strategies for both commercial and informational websites. o Ensure all content is human-written, brand-aligned, and search-intent driven. o Oversee keyword research, content mapping, metadata optimization, and content performance. o Collaborate with content, brand, and corporate communications teams to ensure SEO alignment. AI Search & LLM Readiness o Prepare Ali Bin Ali Group websites to perform in AI-powered search environments, including: § Google SGE/ AI Overviews § Voice Assistants § LLM-Based answers (ChatGPT, Gemini, Copilot , Perplexity , etc.) o Structuring content for entity-based search and semantic understanding o Optimizing for E-E-A-T (Experience, Expertise, Authoritativeness, Trust) o Designing content that can be: § Quoted § Summarized § Referenced by LLMs o Implementing schema markup (Product, FAQ, How-To, Organization, Article, Review) o Creating LLM-friendly content frameworks (clear headings, concise answers, authoritative sources) o Monitoring how brand content appears in AI-generated answers • Bachelor’s degree in Marketing, Digital Media, Business, or related field. • 6–7 years of SEO experience, with proven success in large-scale or multi-brand environments. • Strong experience in E-commerce SEO and enterprise-level websites. • Eperience in regional / international SEO is a strong advantage. • Demonstrated leadership experience, managing agencies or internal teams. • Advanced knowledge of GA4, GTM, GSC, SEO tools (e.g., Ahrefs, SEMrush, Screaming Frog). • Solid understanding of UX, CRO, and how SEO integrates with paid media and content marketing. Show more Show less