Marketing Manager - Retail / Mall/ Hospitality/ Real Estate background

This is an exciting opportunity to lead the pre-opening and launch marketing strategy for a new destination combining F&B, retail, health and wellness, and office offerings. The role reports to GM. The destination will bring together a curated mix of F&B, retail, health and wellness, office and lifestyle offerings across a major new asset. The Marketing Manager will play a central role in building the destination brand, delivering the pre-opening campaign and driving footfall, customer engagement and tenant performance after launch. This is a hands-on, commercially focused role suited to someone who can move confidently between strategy, creative development, digital marketing, events, tenant engagement and on-site execution. Key responsibilities • Develop and own the annual marketing strategy, activity calendar and phased budget for the destination. • Translate the launch strategy into practical pre-opening, launch, habit-building and community campaigns. • Build and maintain the destination’s brand positioning, tone of voice and visual identity in coordination with the owner’s brand team. • Provide marketing input into tenant mix, leasing activity, asset positioning and commercial priorities. • Plan and deliver the pre-opening teaser campaign, launch campaign and first eight weeks of post-opening programming. • Manage the destination’s phased opening programme, ensuring continued public interest as different F&B, retail, wellness and office components open at different times. • Plan and deliver launch events, seasonal campaigns, weekend and evening programming, pop-ups, markets, live entertainment and family activities. • Own the full event lifecycle, including concepts, budgets, suppliers, production, permits, municipality approvals, on-site delivery and post-event reporting. • Coordinate activations with Operations, Facilities Management, Security, parking and access teams to ensure safe and effective delivery. • Develop the commercial use of common areas, including brand activations, sponsorships, digital screens and experiential spaces. • Act as the main marketing contact for all tenants across F&B, retail, wellness and office. • Build and manage a tenant marketing programme covering joint campaigns, cross-promotions, bundled offers, tenant openings and shared content production. • Coordinate individual opening campaigns for each tenant and ensure that tenant activity supports, rather than competes with, the overall destination launch. • Manage tenant offers, openings and news across the destination’s owned channels. • Monitor tenant marketing contributions or promotional funds where applicable, including spend allocation and reporting. • Run regular tenant marketing meetings to share the campaign calendar, gather feedback and report results. • Own the destination’s Instagram, TikTok, Snapchat, X, website, WhatsApp, CRM, Google Business Profile and map listings. • Develop and manage the content calendar, including photography, video, short-form content and tenant-generated content. • Lead paid digital activity, including media planning, audience targeting, budget allocation and campaign optimisation. • Manage the influencer and creator programme, including selection, briefing, contracting, deliverables and return on investment. • Monitor online reviews, community engagement and customer sentiment, escalating operational matters where required. • Support the development of the customer database, CRM, loyalty or membership initiatives in line with applicable Saudi requirements. • Scope, appoint and manage external agencies and suppliers across events, content, production, media, PR, influencer and creative services. • Prepare agency briefs, agree deliverables, monitor timelines and ensure output meets brand, cultural and regulatory standards. • Manage agency commercials, purchase orders, invoices, value-for-money reviews and supplier performance. • Produce monthly reports covering footfall, campaign performance, digital metrics, tenant activity, budget and the forward marketing calendar. • Work with Operations to ensure that footfall measurement and reporting systems are operational and accurate from launch. • Where data is available, connect marketing activity with tenant sales performance and use the findings to guide future investment. • Maintain accurate records of contracts, approvals, permits, budgets, creative assets and campaign results. Candidate profile The ideal candidate will have: • 6–8 years of marketing experience, including at least 3 years in retail, mall, hospitality, F&B or lifestyle destination marketing. • Previous involvement in the pre-opening or launch of a retail, F&B, hospitality or lifestyle destination. • Experience managing public events and activations from concept through to delivery, including permits and production. • Strong knowledge of the Saudi or wider GCC market, ideally with experience in Jeddah. • A proven understanding of tenant marketing, customer footfall, destination positioning and commercial performance. • Hands-on experience across paid social, content production, influencer marketing, CRM and performance analytics. • Experience managing marketing budgets, agencies, suppliers and multiple stakeholders. • Fluent written and spoken Arabic and English, with the ability to review and approve Arabic content. • Strong commercial judgement, execution capability and stakeholder-management skills. • Existing relationships with Jeddah-based creators, media, production companies or event suppliers would be advantageous. This is a full-time, on-site role based in Jeddah. Show more Show less

6–8 years of marketing experience, including at least 3 years in retail, mall, hospitality, F&B or lifestyle destination marketing. Previous involvement in the pre-opening or launch of a retail, F&B, hospitality or lifestyle destination. Experience managing public events and activations from concept through to delivery, including permits and production. Fluent written and spoken Arabic and English, with the ability to review and approve Arabic content.

Develop and own the annual marketing strategy, activity calendar and phased budget for the destination. Translate the launch strategy into practical pre-opening, launch, habit-building and community campaigns. Build and maintain the destination’s brand positioning, tone of voice and visual identity in coordination with the owner’s brand team. Provide marketing input into tenant mix, leasing activity, asset positioning and commercial priorities. Plan and deliver the pre-opening teaser campaign, launch campaign and first eight weeks of post-opening programming. Manage the destination’s phased opening programme, ensuring continued public interest as different F&B, retail, wellness and office components open at different times. Plan and deliver launch events, seasonal campaigns, weekend and evening programming, pop-ups, markets, live entertainment and family activities. Own the full event lifecycle, including concepts, budgets, suppliers, production, permits, municipality approvals, on-site delivery and post-event reporting. Coordinate activations with Operations, Facilities Management, Security, parking and access teams to ensure safe and effective delivery. Develop the commercial use of common areas, including brand activations, sponsorships, digital screens and experiential spaces. Act as the main marketing contact for all tenants across F&B, retail, wellness and office. Build and manage a tenant marketing programme covering joint campaigns, cross-promotions, bundled offers, tenant openings and shared content production. Coordinate individual opening campaigns for each tenant and ensure that tenant activity supports, rather than competes with, the overall destination launch. Manage tenant offers, openings and news across the destination’s owned channels. Monitor tenant marketing contributions or promotional funds where applicable, including spend allocation and reporting. Run regular tenant marketing meetings to share the campaign calendar, gather feedback and report results. Own the destination’s Instagram, TikTok, Snapchat, X, website, WhatsApp, CRM, Google Business Profile and map listings. Develop and manage the content calendar, including photography, video, short-form content and tenant-generated content. Lead paid digital activity, including media planning, audience targeting, budget allocation and campaign optimisation. Manage the influencer and creator programme, including selection, briefing, contracting, deliverables and return on investment. Monitor online reviews, community engagement and customer sentiment, escalating operational matters where required. Support the development of the customer database, CRM, loyalty or membership initiatives in line with applicable Saudi requirements. Scope, appoint and manage external agencies and suppliers across events, content, production, media, PR, influencer and creative services. Prepare agency briefs, agree deliverables, monitor timelines and ensure output meets brand, cultural and regulatory standards. Manage agency commercials, purchase orders, invoices, value-for-money reviews and supplier performance. Produce monthly reports covering footfall, campaign performance, digital metrics, tenant activity, budget and the forward marketing calendar. Work with Operations to ensure that footfall measurement and reporting systems are operational and accurate from launch. Where data is available, connect marketing activity with tenant sales performance and use the findings to guide future investment. Maintain accurate records of contracts, approvals, permits, budgets, creative assets and campaign results.