Digital Marketing Specialist

Company Description Precision Industries, based in Dubai, United Arab Emirates, is a trusted provider of custom diesel generators and industrial backup power solutions across the Middle East and Africa. The company delivers power systems ranging from 5 kVA to 3500 kVA for sectors such as oil and gas, construction, manufacturing, rental power, residential, and renewable energy projects. Precision Industries integrates globally recognized engines and alternators, including Cummins, Perkins, Mitsubishi, Yuchai, Stamford, and Leroy Somer, to ensure reliable and high-performance solutions. With a focus on durable performance in harsh environments, competitive pricing, and strong after-sales support, the company emphasizes customer-focused service and expert consultation. Its vision is to lead innovation in sustainable, reliable power that supports communities and industries across the MEA region. Role Description We are seeking a motivated Digital Marketing Specialist to grow our online presence, generate B2B leads, and deliver consistent brand messaging across local and international markets. Key Responsibilities • Plan, create, and publish content across LinkedIn, Instagram, Facebook, and other relevant platforms • Manage the Group's websites, including SEO and on-page optimization • Run and optimize paid campaigns (Google Ads, LinkedIn Ads, Meta Ads) within approved budgets • Drive B2B lead generation in coordination with the Sales team • Produce brochures, datasheets, email campaigns, and newsletters • Track performance through Google Analytics and platform insights, and report recommendations • Support exhibitions, product launches, and corporate events with digital promotion • Monitor competitor activity and trends in the power generation sector Requirements • Bachelor's degree in Marketing, Business, Communications, or a related field; graduates of UAE universities are preferred • 1–2 years of digital marketing experience; fresh graduates with relevant internships or a strong portfolio will be considered • Working knowledge of social media management, SEO/SEM, and Google Analytics • Proficiency in Canva or Adobe Creative Suite • Excellent written and spoken English; Arabic is an advantage • Organized and creative, with the ability to manage multiple priorities • Valid UAE driving licence (mandatory) Preferred • Familiarity with the UAE and GCC market and digital landscape • Experience in B2B, industrial, or engineering marketing • Basic video editing skills • Exposure to CRM or marketing automation tools What We Offer • Competitive salary package • Hands-on exposure to international B2B markets • Career growth within an established, expanding group How to Apply Apply via LinkedIn Show more Show less